Cheetah in south africe

Journeys With Purpose – Visit South Africa

From the golden beaches of Durban to the vineyards of Stellenbosch and Kruger National Park’s sweeping plains, South Africa offe s a holistic fusion of nature, history and adventure. Spend a week exploring the vibrant capital and venture to the top of Table Mountain for panoramic views, or head to the whale-watching capital of the world, Hermanus, for your chance to sight these beautiful mammals. A variety of exceptionally biodiverse private reserves and national parks offers brilliant game viewing and opportunities for off-beat discovery, where travellers can stay in everything from the most authentically rustic fly-camp to the highest echelon of exclusive luxury. Check camera traps, monitor wildlife, trim rhino horns and enjoy fireside chats with expert researchers and wildlife scientists under South Africa’s expansive star-studded sky. START YOUR JOURNEY.

Hosted journey: The Great Karoo

Gain unprecedented access to the conservation pioneers rewilding South Africa’s Great Karoo. The journey sees you tracking lions, engaging firsthand with the cheetah reintroduction programme and learning from the greatest conservation pioneers of South Africa, while enjoying exceptional African cuisine and luxury lodgings. 

Create your own private journey

Are you curious about our natural world? Bespoke journeys are entirely tailor-made to each guest, based on their interests, passions and practical travel plans. Speak to our specialist team to begin planning your private journey to South Africa. CREATE A PRIVATE EXPERIENCE.

Conservation impact

Our Impact Pledge is our commitment to support the advancement of pioneering conservation projects through direct donations with every journey. In 2023, and our second calendar year, we raised and directed over $50,000 to grassroot conversation projects. We do this by created hosted and private conservation travel experiences in South Africa and around the world. 


YOUR IMPACT: PEOPLE AND PROJECTS WITH PURPOSE

PEOPLE WITH PURPOSE: SARAH AND ISABELLE TOMPKINS.

Sarah and Isabelle Tompkins are dedicated to protecting the Great Karoo, South Africa and wildlife conservationMother-daughter team, Sarah and Isabelle Tompkins, are dedicated to protecting the Great Karoo, South Africa, and reintroducing species to their 67,000 acres of restored and protected land, with an aim to expand this protected area to 3 million acres in the near futurel.

Originally from Johannesburg, Sarah and husband Mark Tompkins had known the Great Karoo as a desolate place that had lost all its wild beauty and abundant wildlife. In 1997, the Tompkins visited Monkey Valley farm and fell in love with its green and lush landscape following the recent rains. The couple decided to buy it, removed fencing and livestock and let the land recover for a few years before turning it into their rewilding passion project.

Today, over a quarter of a century later, Sarah runs the reserve with daughter Isabelle, who has inherited her parents’ drive to expand and protect the beautiful, semi-arid lands of the Great Karoo, holding the belief that humans should be “a part of nature, not apart from it”. JOIN A JOURNEY WITH SARAH & ISABELLE.

PLACES WITH PURPOSE: SAMARA.

Once a thriving, biodiverse ecosystem of grasslands, South Africa’s Great Karoo sadly lost most of its wildlife to farming, fences and firearms. In 1997, Joburg-born Sarah and husband Mark Tompkins began their mission to restore the land to its former glory and founded a private game reserve, Samara Karoo. The Tompkins have since regenerated 67,000 acres of wilderness, and engaged in an ambitious programme of animal reintroduction, including the first wild cheetah back in the region in 125 years, the first elephants in over a century and, most recently, the first lions in 180 years. MORE PLACES WITH PURPOSE.

PROJECTS WITH PURPOSE: SOUTH AFRICAN NATIONAL PARKS.

Once a thriving, biodiverse ecosystem of grasslands, South Africa’s Great Karoo sadly lost most of its wildlife to farming, fences and firearms. In 1997, Joburg-born Sarah and husband Mark Tompkins began their mission to restore the land to its former glory and founded a private game reserve, Samara Karoo. The Tompkins have since regenerated 67,000 acres of wilderness, and engaged in an ambitious programme of animal reintroduction, including the first wild cheetah back in the region in 125 years, the first elephants in over a century and, most recently, the first lions in 180 years. MORE PROJECTS WITH PURPOSE.


Journeys With Purpose offers immersive conservation and ethical travel experiences. Through private and hosted trips with pioneering conservationists, guests experience rewilding and restoring biodiversity in the wildest corners of the world. Our “Seven Worlds, One Planet” approach is a global curriculum focused on recovering and conserving vibrant landscapes, biodiversity, wildlife and livelihoods across all seven continents.