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Issue 118 - March 2025

Journeys With Purpose: A Journey to Grootbos, Where Nature and Community Thrive

When I first arrived at Grootbos Private Nature Reserve, I was immediately struck by its beauty. The rolling hills of fynbos, unique to the Cape Floral Kingdom, stretched as far as the eye could see, alive with color and fragrance. But what stayed with me most wasn’t just the stunning landscape – it was the inspiring work of the Grootbos Foundation, which quietly but powerfully transforms lives while protecting this precious ecosystem.

This visit also reminded me of the mission of Journeys With Purpose (JWP)—to celebrate and support the unknown heroes of conservation, the unsung champions whose dedication helps heal our planet. The Grootbos Foundation is a living testament to this ethos, showing what’s possible when passion and purpose unite.

Photo Credit: Sophie Gandet

A Mission Rooted in Purpose

The Grootbos Foundation was established in 2003, and its mission is as clear as the skies above the reserve: to conserve the Cape Floral Kingdom and uplift the local communities that call it home. Over the years, the Foundation has grown to protect more than 22,200 hectares of biodiverse landscape while reaching over 3,000 people annually through its initiatives. I had the chance to dive into their work, and it left me in awe.

Much like JWP, the Grootbos Foundation focuses on empowering the individuals and communities behind conservation success stories. These “unknown heroes” include researchers, educators, youth coaches, and local leaders, each contributing to the preservation of one of the world’s most biodiverse regions.

Photo Credit: Sophie Gandet

Empowering Through Education

One of the Foundation’s standout projects is Green Futures Education, a programme that offers training in conservation and ecotourism. I met a few of the participants, and their stories were incredible—people learning to cultivate indigenous plants, manage alien vegetation, and steward biodiversity. These are skills that don’t just provide jobs; they create careers that help heal the planet.

Standing in their indigenous nursery, surrounded by tiny fynbos plants destined to restore the land, I felt hopeful. It was clear that this isn’t just about education—it’s about empowerment, and each participant becomes a steward of conservation, carrying forward the mission of protecting nature.

The Science of Conservation

At the heart of Grootbos’ conservation efforts is their Green Futures Research Unit, where a team of scientists works to understand the intricate web of life in the fynbos biome. Although I didn’t have the opportunity to visit in person, I learned about their off-grid Environmental Centre, tucked deep in the reserve. It’s a hub of innovation, where botanists, ecologists, and even visiting researchers collaborate to protect this unique ecosystem.

These researchers are unsung heroes, much like those celebrated by JWP—dedicated individuals who work tirelessly to safeguard our natural world. Their passion and commitment form the backbone of effective conservation strategies.

Changing Lives Through Sport

One of the most heartwarming experiences during my visit was learning about the Foundation’s Sports Development Programme. I learned about young people whose lives have been transformed through sports—not just by learning how to play but by gaining essential life skills. This programme reaches thousands of kids each year, teaching everything from teamwork to mental health resilience.

Photo Credit: Sophie Gandet

I was especially moved by the stories of girls who found their voices and confidence through the Foundation’s female empowerment workshops. In communities where opportunities can be scarce, this programme is a game-changer, providing hope and inspiration in the most unexpected ways.

These youth leaders reminded me of the kind of transformative work JWP seeks to champion—stories of resilience, courage, and the belief that change starts with individuals empowered to make a difference.

Building a Green Economy

The Foundation’s focus on Enterprise Development is another powerful way it uplifts the community. I visited some of the small businesses they’ve supported, from green startups to mentorship programmes for women. These initiatives don’t just create jobs; they foster independence and resilience, giving people the tools to succeed in the long run.

Photo Credit: Sophie Gandet

One story that stayed with me was of a young woman I heard about, who started her own small enterprise after going through the Foundation’s training. I was told about her pride and determination, and I couldn’t help but feel inspired by her journey. She is the kind of hidden hero that both JWP and the Grootbos Foundation champion—someone quietly shaping a brighter, more sustainable future.

A Celebration of Fynbos

Before leaving Grootbos, I spent some time exploring the Grootbos Florilegium, a stunning collection of botanical art inspired by the fynbos. Each piece tells a story of the plants that make this region so special, and I learned that the sale of these artworks helps fund conservation and community art programmes.

It was a perfect reminder of how everything at Grootbos is interconnected—art, science, nature, and people, all working together to create something truly extraordinary. The artists contributing to the Florilegium are heroes in their own right, preserving the beauty of the fynbos for generations to come.

Why Grootbos and JWP Align

Leaving Grootbos, I couldn’t stop thinking about the incredible balance they’ve struck here. It’s a place where luxury tourism funds life-changing initiatives, where conservation and community upliftment go hand in hand. The Grootbos Foundation mirrors JWP’s mission by celebrating and empowering the often-overlooked champions of conservation.

If you ever have the chance to visit Grootbos, take it. It’s not just a place to experience nature—it’s a place to witness the power of what can happen when we work together to create a better world. And if you can’t make the trip, consider supporting their work. Every small action helps sustain this incredible legacy.

You can learn more about the Grootbos Foundation and how to get involved at www.grootbosfoundation.org.

Photo Credit: Sophie Gandet

This article was written by Sophie Gandet.

Journeys With Purpose offers immersive conservation and ethical travel experiences. Through private and hosted trips with pioneering conservationists, guests experience rewilding and restoring biodiversity in the wildest corners of the world. Our “Seven Worlds, One Planet” approach is a global curriculum focused on recovering and conserving vibrant landscapes, biodiversity, wildlife and livelihoods across all seven continents.


Issue 118 - March 2025

SEVENSEAS Travel Magazine – March 2025 – Issue 118


These Underwater Meadows Capture More Carbon Than Forests — Here’s Why They Matter More Than You Think

Along the coasts of the world’s temperate and tropical oceans thrives a group of plants crucial in the fight against climate change: seagrass meadows. Although seagrasses are not as well-known as forests or jungles, these coastal ecosystems outperform their terrestrial counterparts in capturing and storing carbon. Read more…

Monmouth University Scientists Confirm New Invasive Species of Anemone in U.S. on New Jersey Beaches

A common inhabitant of the rocky coastlines of the British Isles and Northern Europe, the anemone has found a new home which bears some similarities – the jetties that protrude into the waters of the New Jersey Shore. The team located the anemones on a half-dozen beaches from Long Branch to Manasquan in Monmouth County. Read more…

Book Suggestion: The Wonder of Seashells – Discover the Meaning and Magic of the Ocean’s Treasures

There’s something magical about walking along the beach, feeling the warm sand beneath your feet, and spotting a seashell glistening in the sunlight. But have you ever stopped to wonder about the story behind that tiny treasure? The Wonder of Seashells is a beautifully illustrated and fascinating book that uncovers hidden meanings. Read more…

Ocean in Focus in Two Art Shows Through March

World-renowned photographer Ian Hutton, who is the curator of the Lord Howe Island Museum, and award-winning oil artist Selva Ozelli teamed up to bring a taste of  Lord Howe Island Group with their art show titled “Paradise” to this inaugural Conference. Read more…

Working Backwards to Save The Sea

START One theory goes that human beings are psychologically incapable of caring about an event they’ve been told will be catastrophic but will happen far in the future. Without the tangible and the immediate, most of humanity muddles along and doesn’t fret about the future. Read more…

Plastic Makes Up 83% of South Florida’s Waste Pollution

Clean Miami Beach and The 5 Gyres Institute share findings from a seven-month waste audit in South Florida, which analyzed more than 20,000 items and highlights the alarming prevalence of single-use plastic waste across shorelines, urban neighborhoods, and wilderness spaces. Read more…

FEATURE DESTINATION – Journeys With Purpose: Snow Leopard Key Takeaways

Over 100 people joined Journeys With Purpose from all over the world for our latest Wild Horizons conversation featuring renowned photographer and National Geographic explorer Mattias Klum and Behzad J Larry from the High Asia Habitat Fund. Read more…

Journeys With Purpose: A Journey to Grootbos, Where Nature and Community Thrive

When I first arrived at Grootbos Private Nature Reserve, I was immediately struck by its beauty. The rolling hills of fynbos, unique to the Cape Floral Kingdom, stretched as far as the eye could see, alive with color and fragrance. Read more…

FEATURE DESTINATION – Journeys With Purpose: The True Meaning of Life

It is day 5 of my journey in Ladakh and I am standing at the entrance gate of Thiksey Monastery in Ladakh and reading these beautiful words by the H.H 14th Dalai Lama and they sink in more than they would have done 5 days previously. Read more…

Francisco Garcia’s Take on the Future of the Wild Azores & Its Most Sacred Ocean Places

São Miguel, the largest and most visited of the nine Azorean islands, serves as something of a gateway to the archipelago’s rich marine life. Its proximity to the mainland and exceptional opportunities for whale watching, scuba diving, and snorkeling make it a magnet for tourism. Read more…

Where Culture & Conservation Meet: Samuel Ceremony Mole’s Inside Look at the Randilen Wildlife Management Area

The Randilen Wildlife Management Area (WMA), located on the eastern border of Tanzania’s Tarangire National Park, serves as a vital buffer zone for one of Africa’s most treasured ecosystems. Spanning 312 square kilometers, Randilen protects critical wildlife corridors and sustains the delicate balance. Read more…

Meeting Luke Senior: A Look Into How Rewilding is Reviving Argyll’s Iconic Ecosystems

Tucked away on Scotland’s west coast, Argyll is a region defined by its rugged beauty and its once rich ecological diversity. Despite its remote nature, it’s still surprisingly accessible—a place where ancient woodlands meet dramatic coastal landscapes, offering a window into Scotland’s natural and cultural heritage. Read more…

Dr Sylvia Earle & Hope Spot Champions Celebrate South Africa’s Marine Biodiversity & Diverse Cultural Connections 

Two Oceans Aquarium hosted Mission Blue and Champions from the seven South African Hope Spots. Dr. Sylvia Earle, founder of Mission Blue and a legendary marine biologist, joined the Hope Spot Champions in celebrating the growing South African Hope Spot network. Read more…

IUCN Spotlights Green Fins at Bali Ocean Days 2025, Calling for a Stronger Business Model in Marine Conservation

IUCN Global Ocean Director, Minna Epps, has spotlighted Green Fins Indonesia along with a call for stronger business models that sustain marine conservation. Speaking at the inaugural session of Bali Ocean Days 2025 held on 7-8 February, Epps emphasised the need for sustainable financing to support and scale marine conservation initiatives such as Green Fins. Read more…

Greenpeace Organizations Go to Trial on High-Stakes SLAPP Lawsuit That Could Redefine Protest Rights

 Energy Transfer, the Big Oil corporation behind the Dakota Access Pipeline, pursued $300 million in damages from Greenpeace USA and Greenpeace International, accusing these organizations of playing a central role in organizing the Indigenous-led resistance to the pipeline back in 2016. Read more…

Rescued Sea Turtles Receive Greek Mythology-Themed Names as Rehabilitation Continues at New England Aquarium

The annual sea turtle cold-stunning season came to a close in early January, with the Aquarium’s Sea Turtle Hospital in Quincy, MA, treating more than 500 live turtles that washed onto beaches along Cape Cod Bay beginning in November. Read more…

The Sultans of Swag Versus Looking at Clouds from Both Sides Now

A new scientific study indicates that changing cloud cover may be behind most of the abrupt global warming observed in 2023, with the rise in carbon dioxide contributing to only 10% of the warming. Climate scientists at NASA’s Goddard Institute for Space Studies find that the world’s cloud cover has shrunk by a small but tangible degree in the past two decades. Read more…

Cover & banner photos: Snow leopard in in Tibet by Behzad J Larry


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To sign up for free, click here or email us. 

Since 2004, SEVENSEAS Media has fostered an informal and non-partisan platform to promote understanding of key issues and challenges while building partnerships across an increasingly diverse group of marine conservation professionals and students.

Our mission is to promote communication and build partnerships across the global marine community and to identify and address gaps in the community’s work. SEVENSEAS Media achieves this through multimedia promotion and partnerships. The community consists of a diverse and growing group of participants, including non-governmental organizations, government agencies, foundations, bilateral and multilateral agencies, fellowship programs, independent consultants, and academia/students.


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Art & Culture

Four Art Shows at The UN Draw Attention to The Need to Protect Glaciers 

By Selva Ozelli

It is fitting that after  2024 was confirmed as the hottest year on record, the United Nations (UN) declared 2025 the International Year of Glaciers’ Preservation, accompanied by the proclamation that March 21st of each year would be celebrated as World Day for Glaciers starting in 2025.

The hottest year on record, breaching the first year-long global warming threshold of  1.5°C, a key target set in the Paris Agreement, also witnessed the 150ᵗʰ year anniversary of the birth of artist Nicholas Roerich, who is known as “The Master of the Himalayan Mountains.” The Himalayas ⎯ the focus of Nicholas Roerich’s artwork ⎯ have approximately 15,000 glaciers that are melting and could lose as much as 80% of their mass by the end of the century as the Earth’s temperature rises, according to projections. The Himalayan glaciers are a vital source of water for the region’s rivers and communities of 1.65 billion people.

As the planet gets hotter, scientists warn that this signifies a potential “frightening new phase” and increased risks of severe climate change impacts, with our glaciers shrinking, making the water cycle and the currents in the oceans slower and more unpredictable according to studies. Glaciers are crucial for regulating the global climate and providing about 70% of the world’s freshwater. However, for billions of people, meltwater flows are changing, causing floods, droughts, landslides and sea level rise, subjecting countless communities and ecosystems to the risk of devastation.

Four art shows by award winning artists Alfons Rodriguez, Photographer and Filmmaker (Spain), Fatma Kadir (Turkiye), Semine Hazar (Turkiye) Selva Ozelli (USA) at the UN draw attention to the need to protect glaciers, during the high-level inaugural World Day for Glaciers and World Water Day events taking place at the UN in New York and Paris on 20-21ᵗʰ March 2025.

The Melting Age by Alfons Rodriguez & Fatma Kadir at The National Lighthouse Museum (NLHM), Staten Island, NY

The National Lighthouse Museum (NLHM), which educates visitors about the history and technology of the nation’s lighthouses, will host its first Climate change-themed art show titled ”The Melting Age” from March 15ᵗʰ to June 1st, 2025, to celebrate the year of glaciers.

The Melting Age art show  is made up of  a film, by Alfons Rodriguez and Jose Bautista (Spain); photographs from 7 continents and 30 countries by Alfons Rodriguez (Spain); as well as oil paintings by Fatma Kadir (Turkiye) that depict the impact of Climate Change on our world.

“From hot to cold. It all seems like a grotesque game we force ourselves to play. This is unprecedented lunacy. In Greenland and Antarctica, melting ice caused by warming makes the planet’s sea levels rise, while cooling ocean currents influence wildlife and ecosystems. An excess of salt water contrasts with the waste of scarce drinking water aquifers: we use four liters of water to make one plastic bottle containing the same liquid, and this is quite a moderate proportion compared to other products.  I thank the NLHM, Teiduma and Climate Heritage Network, and the UN for their support in bringing the Melting Age art show to the public during the glacier year. The Melting Age will be on exhibit at the tail end of the year during November and December at the Cunneen Hackett Art Center in Poughkeepsie, NY,” explained photographer and filmmaker Alfons Rodriguez.

Where Worlds Meet – Glaciers by Alfons Rodriguez and Fatma Kadir at the HMVC Gallery, NYC

On March 21st, 2025  the Inaugural World Day for Glaciers, the HMVC Gallery in NYC will hold a 24 hour digital art show of their “Where Worlds Meet” exhibition which will include the mixed media Glaciers art work by photographer Alfons Rodriguez and artist Fatma Kadir at the jumbotron at Times Square, NYC  located at 7ᵗʰ Avenue between 47ᵗʰ – 46ᵗʰ Streets.

“I am so excited that out mixed media art work titled Glaciers with Alfons will be seen by so many New Yorkers in Times Square on the first World Day for Glaciers. I thank HMVC Gallery, the Climate Heritage Network, the UN for their support in launching the Where Worlds Meet art show on March 21st. It is a truly historic day, a historic event” said artist Fatma Kadir.

Fatma Kadir & Alfons Rodriguez

The Lighthouse at the End of the World, by Semine Hazar for CUHK Jockey Club Museum of Climate Change in Hong Kong

Semine Hazar an award-winning oil artist of lighthouses explained “The inspiration behind my painting “The Lighthouse at the End of the World” was my trip to Argentina in 2017 when I firsthand witnessed the melting of the ice and with a great sound crash into the sea. This brought tears to my eyes. This lighthouse marks the last inhabitable point in South America. I imagined that soon we would be moving this lighthouse to the Antarctic. The Lighthouse at the End of the World painting is on exhibit at the world’s first climate change museum CUHK Jockey Club Museum of Climate Change in Hong Kong. Later this year I will exhibit my “Lighthouses of the Hudson River” series during the year of Glaciers at the Cunneen Hackett Art Center in Poughkeepsie, NY from July to August followed by the National Lighthouse Museum Staten Island, NY from September to December 2025. I thank all museums, the Climate Heritage Network, and the UN for their unwavering support to bring my work to the public.”

Orcas & Glaciers by Selva Ozelli for CUHK Jockey Club Museum of Climate Change

“I made the Orcas & Glaciers art show for the world’s first climate change museum the CUHK Jockey Club Museum of Climate Change in Hong Kong (MoCC) which launched at the United Nations Climate Change Conference (COP29). I contacted Cecilia Lam the Director of MoCC and asked her if she would be interested in an art show about the trapped pods of around a dozen orca whales by drift ice in waters off Japan’s northern island which I read about in the news during February of 2024. I was so upset painting these trapped orcas in drift ice caused by melting glaciers. I thank MoCC, Climate Heritage Network, Global Resilience Partnership, Oceanic Global, and the UN for their unwavering support,” explained Selva Ozelli.

Please share your content to celebrate the inaugural World Day for Glaciers at the UN HERE!


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Issue 118 - March 2025

Francisco Garcia’s Take on the Future of the Wild Azores & Its Most Sacred Ocean Places

São Miguel, the largest and most visited of the nine Azorean islands, serves as something of a gateway to the archipelago’s rich marine life. Its proximity to the mainland and exceptional opportunities for whale watching, scuba diving, and snorkeling make it a magnet for tourism. Year-round, sperm whales share these waters with dolphins, sharks, and mobulas, while spring welcomes the baleen whales—fin, blue, and humpback. Tourists flock from across the globe to experience these natural wonders, but with that comes both challenges and opportunities. The growing pressure on marine life and local infrastructure is undeniable, but it also offers a chance to foster greater awareness of the ocean’s treasures and mysteries.

We met Francisco Garcia, a São Miguel native and rising ocean photographer working with the Ocean Azores Foundation, and one who is deeply invested in preserving his home. After diving into some of the island’s iconic sites together, Francisco shared his insights on the interconnected nature of the nine islands and the steps needed to protect them. Each island boasts unique biodiversity and beauty, but Francisco stressed the importance of “intention” in experiencing the Azores. To him, truly connecting with these islands requires more than a quick visit for a photo op. It’s about taking the time to walk, dive, and immerse yourself in the land and sea. Only then can you begin to understand what makes the Azores truly so extraordinary.

(Meeting Francisco Garcia in the Azores. Photo Credit: Adam Moore

A Home Base of the Azores

Being brought up in the Azores means living side by side with nature. The ocean shapes every part of life here, from the landscapes to the culture and identity of the people. That deep bond with the sea is what first drew me to photography. When you’re surrounded by stunning sunsets, dramatic cliffs, and endless blue horizons, capturing those moments feels natural. Photography became my way of holding onto that sense of wonder and sharing it with others.

The Azores and the ocean are inseparable, bound by a unique energy that flows between land and sea. It’s a connection you feel everywhere, and it’s central to life here—it’s not just where I’m from but who I am. Diving in these waters reveals a whole other world. From tiny, darting fish to barracudas, triggerfish, and schools of curious amberjacks, the marine life here is alive with movement and energy. Some of my favorite encounters are with octopuses. Their intelligence and playfulness are unmatched, and when one climbs onto your arm, leading you to its hideaway, it feels like you’re being welcomed into their world.

The Azores in all of its glory. Photo Credit: Francisco Garcia

Becoming an Ocean Photographer

My journey as an ocean photographer began when I started photographing surfers. I’d spend hours on the beach, taking hundreds of photos and slowly refining my skills. The surf community noticed my work, which gave me the confidence to keep going. Everything changed when I picked up an old GoPro and ventured into the water. Those first attempts were far from perfect—maybe one or two usable shots out of hundreds—but persistence paid off. Winning third place in a national surf photography competition gave me the momentum to invest in better gear, like a compact camera and water housing, opening up entirely new possibilities.

What began as something casual quickly grew into a passion for capturing the ocean in all its forms. Scuba diving, free diving, whale watching, kayaking and sailing—the Azores offer endless ways to experience the water, each connecting me with others who share this passion. With every upgrade—from GoPros to cameras with domes for split shots—my skills and opportunities evolved. The work started to pay for itself, leading to recognition in contests and exhibitions. One of my proudest moments was seeing my sperm whale and blue shark photos displayed as giant prints at the Ponta Delgada airport. Knowing that my images welcome people to the Azores is an indescribable feeling—it validates every effort and inspires me to keep going.

Francisco’s journey into photography has been recent and rapid. Photo Credit: Adam Moore

But really, it’s the ocean itself that drives me. There’s always something new to see, and even familiar encounters—like an octopus curiously exploring my gear or dolphins racing alongside a boat—never lose their magic. The ocean’s unpredictability is part of its allure. It can be calm and serene in summer or wild and untamed in winter, constantly offering new challenges and surprises. That sense of discovery and the promise of the unknown keep me coming back, year after year.

Changes Are Always Happening

But where there’s beauty, there’s always something that threatens it. Tourism can be a good and a bad thing, but how quickly it has grown here, and the popularity of these islands since my childhood has been a huge adjustment. Going back to the late 1990s and early 2000s, tourism was minimal, almost exclusive—something for wealthy travelers, eccentric adventurers, or scientists studying volcanism, fauna, or flora. Back then, the Azores felt like an untouched corner of the world.

Early tourism promotions leaned heavily on the islands’ landscapes: the crater lakes of Sete Cidades and Fogo, the peaks of Pico, or the dramatic cliffs of São Jorge. But in the past decade, there’s been a noticeable shift. The focus has turned to the ocean and I think that’s largely because of photography. Images of whale tails, dolphins swimming in vibrant blue waters, and encounters with whale sharks and manta rays now define the Azores’ identity. Photography opened up doors and inspired more people to want to come to the Azores because of the wild marine life.

Underwater scenes in the Azores. Photo Credit: Francisco Garcia

In the past five years alone, the number of visitors has grown exponentially. It’s transformed the islands but also brought challenges, especially for the marine environment. Out on the water, I’ve seen animals change their behavior because of relentless boat traffic. Some days, they’re surrounded by vessels from sunrise to sunset. Certain dive spots, once rich with life, like that of Caloura, now feel like barren underwater deserts. In fact, I’ve never even bothered diving there because many of my friends say it’s not worth it anymore.

Overfishing also plays a huge role. This past summer, with perfect weather day after day, fishermen were out constantly, catching everything they could. But by the end of the season, there wasn’t much left. People often focus on what they can get today without thinking about tomorrow. We’ve seen in other places that when you protect certain areas, marine life thrives—and in the long run, everyone, including fishermen, benefits.

In my line of work, respecting the wildlife is non-negotiable. They dictate the encounter, not us. I’ve witnessed situations where people crowd whales or marine life, and it’s clear the animals are stressed. Once, while diving with a whale shark off Pico, there were 14 people swarming the animal. It felt wrong, chaotic, and disrespectful. Those moments stick with you. For me, the well-being of the animals always comes first. Choosing responsible operators—those who prioritize the comfort of the animals over profit—makes all the difference. It changes the entire meaning of the photograph, knowing it was taken in harmony with the natural world.

(Francisco is a firm believer in responsible diving and underwater photography. Photo Credit: Adam Moore

A History of Whaling

Tourism wasn’t always the dominant business around here. In fact, the first calling to these islands was for a far more nefarious cause. Whaling was once deeply woven into the identity of the Azores and was once a vital part of their survival. Starting in the late 16th or early 17th century, Azoreans hunted whales from small, fragile boats to support their families, a practice that endured until whaling officially ended here in 1987. This industry shaped not only the local economy but also the culture, skills, and traditions that defined ocean communities across the islands.

Interestingly, many of the techniques developed during the whaling era have transitioned and become incorporated into today’s tourism. The vigias, or lookouts used to spot whales from shore and direct boats to them, are still used—now to guide whale-watching tours instead of hunts. This shift is a powerful testament to the Azorean people’s ability to adapt and find ways to coexist with the whales, valuing them for education, conservation, and sustainable tourism rather than exploitation.

Whaling is part of the Azores history, with sperm whales being all year round residents. Photo Credit: Francisco Garcia.

Each island developed its own unique relationship with the industry. Pico became a hub for boat building and whaling activities, while São Miguel shifted toward industrial-scale operations with factories built to process whales. Though never as industrialized as whaling in Japan or Norway, the Azores relied on this practice to sustain local economies in an unforgiving environment.

Whaling may be a thing of the past here, but its legacy is alive in the Azores’ relationship with the ocean. The transition from whaling to tourism has been quite the transformation—a way of moving to whale watching, scuba diving, free diving, snorkeling, and any other method that gets us in the water to see animals in their habitat versus harvesting them. It’s been a drastic and necessary change for the Azores.

The Rise of Social Media

And in more modern times, the single biggest change I’ve personally seen has been the impact of social media on how people interact with nature, wildlife and marine ecosystems. Platforms like Instagram have reshaped priorities, often placing the perfect shot above the well-being of animals. As a professional ocean photographer, I’ve witnessed both responsible and irresponsible behaviors. Some people will chase animals or get dangerously close to capture that coveted moment without considering the stress they’re causing. But wildlife photography isn’t about likes or attention; it’s about respect, patience, and ensuring the animals remain undisturbed in their natural environment.

Here in the Azores, we work hard to promote responsible interactions. As the lead photographer for the Ocean Azores Foundation, I create images for conservation—content that reduces the need for multiple teams to visit the islands chasing the same shots. Strict local regulations also help: swimming with whales is prohibited without a license, and every application undergoes rigorous review to ensure it’s for valid scientific or conservation purposes.

Nature-focused tourism has been on the rise in the Azores. Photo Credit: Francisco Garcia

Still, challenges persist. Whale Watching Tourism is booming, for example. In some cases, I’ve made the tough decision to leave a site, even with a full boat of passengers, due to the stresses of overcrowding. On land, most people do understand when it’s explained to them. But underwater, it’s a different story. When 15 divers surround a whale shark, everyone is too focused on their own experience to see the collective harm being done. Responsible photography requires a shift in mindset—one that prioritizes the animals and the ecosystem over personal gain.

The Ocean Azores Foundation

The Ocean Azores Foundation is a way to help further educate. We’re dedicated to protecting the incredible biodiversity of these islands, from tiny fish and seabirds to the whales and dolphins that make the Azores so special. As nine islands in the middle of the Atlantic, the Azores are a vital stop for migratory species and home to unique marine ecosystems that need our attention now more than ever. The pressures of overfishing and mass tourism without regulations threaten to disrupt this delicate balance. My role with the foundation is to use photography to tell the stories of this place and its wildlife—to show people what we have here and why it’s worth protecting.

The Ocean Azores Foundation focuses on sharing ocean media like this shot. Photo Credit: Francisco Garcia

Photography has the power to inspire action, and we’ve seen it with tourism here on the islands. Sometimes, it’s about showcasing the beauty of a breaching whale or the curiosity of a dolphin pod, reminding people of the magic in these waters. Other times, it’s about exposing the darker realities, like ghost nets abandoned at sea, trapping fish and marine life for days. I’ve taken pictures of nets filled with dead fish and shared them to show what’s really happening. If those images can spark change—whether it’s someone altering their habits or policymakers enforcing stricter controls—that would be one of the greatest achievements of my life.

Despite how much the Azores offers, the region still struggles with enforcement. There’s not enough monitoring of fishing our tourism practices, of how long boats stay around animals, or of whether nets are even legal. We need stronger action to ensure these waters remain full of life for generations to come. My hope is that through storytelling and photography, we can create awareness and build a collective commitment to safeguarding this unique part of the world.

It’s only just getting started for Francisco Garcia. Photo Credit: Marla Tomorug

A Message to Visitors at the Peak of Tourism

These islands sit at the meeting point of three tectonic plates—African, Eurasian, and American—which creates a powerful, almost tangible energy flowing from the ground. There’s a sense of gravity and universal energy that makes walking through these islands feel like stepping into a different rhythm of life. To truly understand the Azores, you have to embrace our human connection to nature, from the smallest details to the grandest landscapes.

When diving or exploring here—or anywhere, really—the key is to respect what you find and leave things better than you found them. One small act can make a difference for an individual, and those ripples spread—to species, to ecosystems, and even to us as people. Even picking up a piece of trash, like a fishing line tangled on a rock, could prevent harm to a seabird or another marine animal. The Azores are a reminder that by taking care of these incredible places, we take care of the future for everything that depends on them, including ourselves.”


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