With an urgency to curb climate change and help the planet, green packaging solutions company, ChoosePlanetA, has launched a new alternative to single-use paper cups – THE GOOD CUP.
The unique and patented paper cup comes with an integrated top flap that easily folds and locks into place which does away with the traditional use of plastic lids. Made from a bio-based, 100% certified home compostable paper, it is also free from PE (Polyethylene) coating.
One of the key advantages is that it is produced using the same machines as those used for traditional paper cups, and because no plastic lids are required, switching to THE GOOD CUP translates into a 40% reduction on storage space, transportation volume and carbon footprint. In other words, a substantial cost savings.
“Most sustainable solutions and plastic alternatives are in general two to three times more costly in the packaging industry. THE GOOD CUP is not only highly sustainable, but it also offers cost savings,” said Cyril Drouet, Co-Founder and Managing Director of ChoosePlanetA.
Another key advantage of THE GOOD CUP is that it allows for a superior drinking experience. The secure lid locking (haptic response) and spill-proof design is a welcoming feature for both baristas and consumers, while the curved design aligns with the mouth’s contour to ensure the spout is always positioned perfectly in relation to the face and mouth. This also means that brand logos will always be in the same position on the cup when consumers drink or hold THE GOOD CUP.
For these reasons, the new breakthrough solution proves to be a “win-all” solution for both companies and consumers. On the one hand, THE GOOD CUP can help companies to reduce dependence on plastic and operation costs; on the other, it meets the demands of today’s consumers who are increasingly more concerned with the environmental impact of their purchases.
“The impact of THE GOOD CUP’s use is far-reaching and varied; from creating significant savings at the point of production and increasing brand awareness to its most crucial and necessary impact– helping to alleviate the environmental crisis by removing plastic, one lid at a time,” said Drouet.
Indeed, the goal of the founders is to encourage consumers and brands to say goodbye to the use of harmful single use plastic lids and to consider non-plastic options.
“It is our mission to protect the planet by helping brand owners, manufacturers and distributors in the food and beverage industry to meet their sustainability goals while elevating the consumer experience in order to increase brand loyalty and reduce cost,” said Drouet.
“Consumers will not feel guilty about consuming plastic and truly feel great drinking from a disposable cup that doesn’t do harm to the environment. After all, the planet is the most important thing to humans as there is no Planet B.”
The Good Cup has received four Design Awards in 2023, including iF Design, The German Design Award, and The A’ Design Award. The Good Cup has initially been implemented in Japan’s Family Mart and at Eurovision with a customized design. It’s currently undergoing testing programs in the UK, Australia, Japan, Hong Kong, Canada and the US.
About ChoosePlanetA and Its Founders
ChoosePlanetA is a sustainable packaging solutions provider which is committed to bringing truly sustainable and innovative packaging solutions that help protect our planet.
Every year, over 500 billion single-use plastic and paper cups are manufactured globally generating a total of over 1 million tonnes of waste from plastic lids alone. Co-founder and Designer Cyril Drouet came to this dawning realization of a gargantuan waste problem when he attended a music festival 15 years ago. This inspired him to begin his journey to improve the traditional paper cup to create more sustainable single-use options.
Drouet has spent more than a decade testing and designing prototypes, working with some of the biggest paper cup manufacturers in Asia. Today, his company has launched THE GOOD CUP as brands increasingly face rising demand for ecological and economical solutions to packaging waste.
This piece was prepared online by Panuruji Kenta, Publisher, SEVENSEAS Media