Every meaningful project begins with a moment of connection—an experience that shifts perception and plants the seed for something larger than oneself. Sounds of the Ocean was born from such a moment: while teaching a yoga class, it struck me how deeply sound can influence presence and awareness. As students moved through their breath and stretches, I realized that auditory experience could guide attention, calm the mind, and connect people to something larger than themselves. This insight sparked the idea: what if the hidden soundscapes of the ocean could be used in the same way—to foster presence, reflection, and a profound connection to our planet?

The ocean has always been both a place of mystery and calm—a space of reflection and immense unseen activity. While many experience it visually, few are aware that it is alive with sound. From the complex songs of whales and dolphins to the low-frequency hum of shipping lanes, the ocean is anything but silent. The idea behind Sounds of the Ocean was simple yet powerful: what if people could truly hear the ocean, not as background noise, but as a living, breathing entity?

This curiosity led to an exploration of underwater acoustics—the science behind how sound travels in marine environments—working closely with my colleague Dr. John Ryan, Senior Marine Acoustics Oceanographer at MBARI. Together, we investigated how whale songs reveal migration patterns, dolphin clicks uncover social interactions, and the pervasive noise of shipping offers insight into the human impact on marine life. These collaborations allowed us to understand the ocean not just as a visual landscape, but as a complex, communicative environment shaped by both nature and human activity.

The recordings used in Sounds of the Ocean are captured using specialized hydrophones, underwater microphones designed to detect even the faintest vibrations. These recordings are both scientific documents and artistic expressions. While the data helps researchers monitor ecosystems, the same sounds can be transformed into immersive compositions that evoke emotion and curiosity. Some performances incorporate whale calls recorded near shipping lanes, highlighting both the majesty of marine mammals and the impact of human activity on their acoustic environment.

This combination of science and art naturally led to opportunities to present the project on global stages, including United Nations Climate Conferences and COP events. Sharing Sounds of the Ocean in these contexts has been both an honor and a responsibility. These gatherings bring together policymakers, scientists, activists, and storytellers, all working toward solutions for the climate crisis. In such spaces, data and policy dominate—but there is also growing recognition of the role of emotion and narrative in driving change.

Presenting at these events has highlighted the unique role that sound can play in climate communication. While charts and reports inform, sound can transform understanding into empathy. Audiences often experience a moment of stillness when they first hear the underwater recordings, as if the ocean is speaking directly to them—bypassing intellectual analysis and connecting on a more instinctive level. That moment of connection is where awareness begins to shift into action.

Collaboration has been central to amplifying this impact. Sounds of the Ocean has partnered with a diverse range of leading scientific and environmental organizations:

• MBARI (Monterey Bay Aquarium Research Institute) provides access to cutting-edge marine research and high-quality underwater acoustic data.
• Oceanic Global connects the project to international networks of ocean conservation, translating awareness into tangible action.
• UN Ocean Decade offers a global framework for ocean research and sustainable development.
• 1% for the Planet supports environmental funding and advocacy.
• EU4Ocean platform links European stakeholders in science, policy, and society.
• everwave removes plastic from rivers, reducing debris entering the ocean—a mission highlighted in performances that connect river health to marine soundscapes.
• PMDP (Papahānaumokuākea Marine Debris Project) monitors and removes marine debris in one of the world’s most remote and ecologically important marine areas, allowing us to incorporate recordings from cleaner, protected waters and emphasize the importance of debris-free habitats for whales and dolphins.

These collaborations reinforce a key insight: meaningful change requires collective effort. No single discipline or organization can address the complexity of the climate crisis alone. By bringing together scientists, artists, institutions, and communities, Sounds of the Ocean becomes part of a larger ecosystem of solutions—one that values both knowledge and emotion as drivers of change.

As the project evolves, its direction is guided by a central question: how can we deepen the connection between people and the natural world? Live performances in immersive venues, such as planetariums and cultural spaces, allow audiences to be enveloped by sound, creating a sense of presence within the ocean itself. These events transform listening into a shared, collective experience that fosters dialogue and reflection.

Another exciting development is bringing these experiences directly into the field. In collaboration with the Pacific Whale Foundation in Maui, we are designing whale-watching tours where participants wear high-quality wireless headphones to hear whales live, directly under the boat. This approach allows passengers to experience the animals’ vocalizations in real time, bridging the gap between scientific observation and immersive human connection. Hearing whales in their natural environment while also observing them visually fosters a deeper appreciation for these magnificent creatures and the importance of protecting their habitats.

Integration of new technologies also continues to expand the project’s reach. Spatial audio, interactive installations, and virtual environments offer ways to bring ocean soundscapes to life. Imagine walking through an exhibit where each step reveals the calls of whales or the hum of shipping lanes, or experiencing a live performance where sound moves dynamically around the listener, mimicking the fluid nature of the ocean. These innovations make the experience engaging and impactful, particularly for younger audiences.

Education remains a vital focus. By collaborating with schools, universities, and educational platforms, Sounds of the Ocean serves as both an artistic and scientific resource. Introducing students to the acoustic dimension of the ocean enriches understanding of marine ecosystems and encourages curiosity and stewardship. When people feel connected to something, they are more likely to protect it.

Ultimately, the journey of Sounds of the Ocean is one of translation—turning scientific data into emotional experience, distant ecosystems into immediate presence, and awareness into action. It is a reminder that the ocean is not a distant, abstract concept, but a vital, living system that shapes our planet and our future.

Looking ahead, the vision is to continue building bridges between disciplines and audiences. Whether through performances, collaborations, or new forms of storytelling, the goal remains the same: to give the ocean a voice that people can hear, feel, and remember. Because when we truly listen, we begin to understand—and when we understand, we are more likely to care.

In a world increasingly defined by noise, perhaps the most powerful act is to listen. And in listening to the ocean, we may rediscover not only the beauty of the natural world, but also our place within it.

By Joshua Sam Miller

Blue plus yellow creates green. Remove the blue, and the green disappears. That is the color-theory argument at the core of a Brazilian creative campaign that has spent the past six months making an unusually elegant case for marine protection, using screen printing, mineral pigments, and a very deliberate reimagining of the national flag.

The campaign is called No Blue, No Green. It was created by Droga5 São Paulo, the Brazilian office of the global creative agency, for SOS Oceano, a Brazilian coalition of NGOs working to expand the country’s marine protected areas. Phase one launched at Rio Ocean Week in October 2025, when the agency stripped the blue and green from the Brazilian flag and let the absence do the work. Phase two, which rolled out in early April 2026, moves from subtraction to craft: six original screen-printed artworks, produced in collaboration with Black Madre Studio and Joules & Joules Laboratory, each one pairing a marine species with its terrestrial counterpart inside the yellow diamond of the Brazilian flag.

A Campaign Built Through Craft

Screen printing was chosen for its chromatic precision and layered ink application, which together allow the prints to honor the tradition of Brazilian naturalist illustration while landing the campaign’s political message with clarity. More unusually, the pigments themselves are natural mineral-based, developed over months of research with Joules & Joules Laboratory to achieve accurate hues without any synthetic solvents. A campaign about reducing marine pollution, produced with no petrochemical inputs, is a different proposition from one that merely names the problem.

Each of the six prints draws a visual equivalence between marine and terrestrial ecosystems: a humpback whale alongside Amazonian flora, coral structures set against forest canopy, reef fish interlaced with rainforest birds. The yellow diamond of the flag remains the framing device in every piece, a visual constant that gives the series its unity and grounds the argument in national identity rather than abstract environmental appeal.

The Coalition Behind the Campaign

SOS Oceano is less a single organization than an alliance. Its seven member groups include Sea Shepherd Brazil, Rede Pró-UC, Instituto Baleia Jubarte, Divers for Sharks, the Seaspiracy Foundation, Núcleo de Educação e Monitoramento Ambiental (NEMA), and Projeto Golfinho Rotador, with support from the Blue Marine Foundation. Their shared advocacy focuses on expanding Brazil’s marine protected areas and aligning the country’s policy with UN Sustainable Development Goal 14, Life Below Water, alongside the Kunming-Montreal Global Biodiversity Framework.

For context on the stakes: Brazil’s coastline runs more than 7,400 kilometers, but the country’s coastal marine protections have faced sustained pressure from development, industrial fishing interests, and shifting political winds over recent years. Public awareness of ocean conservation in Brazil, despite the scale of its maritime territory, remains significantly lower than awareness of Amazon deforestation. Campaigns like No Blue, No Green are one of the ways the coalition is trying to shift that imbalance.

The Creative Reasoning

Diego Limberti, Chief Design Officer at Droga5 São Paulo, described the throughline across both phases:

“The beginning of this project showed that design can condense a complex environmental truth into a single, felt symbol. In this phase, the elements of the flag remain part of the campaign’s visual process, but they are now reinterpreted to emphasize the animals that live in marine parks and their relationship with the forest. One biome depends on the other, and this is highlighted by the colors of Brazil’s greatest symbol.”

André Maciel, Creative Director at Black Madre Studio, framed the underlying logic more plainly:

“The project is rooted in color theory. When we say without blue there is no green, we’re working with the fundamental logic of primary and secondary colors: blue and yellow create green.”

The Science Behind the Metaphor

The campaign’s central claim, that terrestrial life depends on a functional ocean, is not rhetorical flourish. The ocean absorbs approximately 30 percent of human-generated carbon dioxide emissions each year and produces somewhere between 50 and 80 percent of the oxygen in Earth’s atmosphere, figures tracked consistently by NOAA and the Intergovernmental Oceanographic Commission. Marine ecosystems regulate global temperature, drive the water cycle that sustains terrestrial rainfall, and hold the majority of the planet’s biological carbon stocks. Degrade the ocean as a functioning system, and the conditions that allow forests, agriculture, and human settlement to exist begin to degrade with it.

Put more directly: the color metaphor at the heart of the campaign is, in ecological terms, almost literal.

Where to See the Work

The six original prints are on view at Galeria Plano in Barra Funda, São Paulo, and the campaign is running nationally across billboards, newspapers, and magazines. A short film documenting the project, produced with Black Madre Studio and sound design by Bumblebeat, is available below.

A complete project gallery, with high-resolution views of each print and the full list of production credits, is hosted on Black Madre Studio’s Behance page.

Why the Work Matters Beyond Brazil

There is a broader argument embedded in the campaign that is worth naming. Environmental advocacy often struggles because the science feels abstract and the rhetoric feels tired. No Blue, No Green sidesteps both traps by letting the image carry the argument and following through with craft that matches. The prints can be looked at as design, read as advocacy, and held as a physical object, each of those modes reinforcing the others.

For the coalition behind SOS Oceano, which still has to do the slower and harder work of policy change, that kind of layered visibility is the real prize. A campaign that gets attention in design publications and award shows can travel into classrooms, government offices, and international press in ways that a conventional advocacy message rarely does. The coalition structure itself, with multiple organizations working under a shared visual identity, also points to something replicable: civil society groups pooling their advocacy through unified creative strategy rather than competing for the same attention.

The yellow diamond, reframed as a site of ecological argument, can carry new content indefinitely. That is a useful thing for a coalition still in it for the long haul.

Learn more:

• SOS Oceano coalition members: Sea Shepherd Brazil, Instituto Baleia Jubarte, Divers for Sharks, Projeto Golfinho Rotador, and others
• Campaign film: vimeo.com/1178605134
• Full project on Behance: behance.net/gallery/247332271/SOS-Oceano-No-blue-no-green
• Exhibition: Plano Estúdio, Barra Funda, São Paulo (on view now)

south coast does exactly what it promises. But Tenerife is an island of extraordinary geographical and ecological variety, and the version of it visible from a resort terrace is perhaps the least representative of what the island actually is.

Tenerife is home to Spain’s highest mountain, three distinct rural parks, a UNESCO biosphere reserve of ancient laurel forest, villages perched at elevations above 1,400 metres, volcanic landscapes that look like the surface of Mars, and a western coastline of sheer black cliffs falling 600 metres into the Atlantic. It has colonial cities with 16th-century architecture, cave-dwelling communities, stargazing sites that rival professional observatories, and natural tidal pools carved into lava rock where locals have swum for generations, completely uninterested in tourism. The island has a population of around 930,000 people living real, varied lives, and understanding a little of that life makes a visit significantly richer.

This guide is for travellers who want more of that Tenerife.

Understanding the Island’s Geography

Getting oriented matters here, because the island’s regions are genuinely distinct and travelling between them takes time. The central volcanic massif, dominated by Mount Teide at 3,715 metres, divides the island climatically: the north is wetter, cooler, and dramatically green; the south is dry, sunny, and more arid. The three main rural areas — Anaga in the northeast, Teno in the northwest, and the Teide highlands in the centre — each offer a completely different landscape and character. A rental car is essential for exploring any of them independently, and it is worth noting that many mountain roads are narrow, steep, and genuinely demanding to drive.

Where to Stay: Choosing Your Base

The most interesting places to base yourself are not on the resort strip. Here are four alternatives worth considering.

La Laguna (northeast) is a UNESCO World Heritage Site and one of the most beautiful colonial towns in the Atlantic islands. It was the original capital of Tenerife and its historic centre is a grid of 15th and 16th-century streets filled with carved wooden balconies, baroque churches, and a genuinely lively student population from the nearby university. Staying here puts you within easy reach of Anaga Rural Park and Santa Cruz, without sacrificing urban infrastructure. Hotel Laguna Nivaria, housed in a 16th-century mansion, is one of the finest small hotels on the island. 1

Garachico (northwest) was the most important port in the Canary Islands until the volcanic eruption of 1706 destroyed much of it and permanently altered the coastline. What remained was rebuilt thoughtfully, and today it is arguably the most architecturally coherent small town in Tenerife. The natural lava pools at El Caletón, formed in the same eruption that destroyed the port, are now a beloved public swimming area. Boutique Hotel San Roque, an 18th-century mansion facing the sea, and Hotel El Patio, a 16th-century farmhouse set in a 60-acre banana plantation, are both exceptional places to stay. 2

Vilaflor (central highlands) at 1,400 metres above sea level is the highest municipality in Spain, and sitting within it feels genuinely remote. Pine forest surrounds the village, the air smells of resin and altitude, and Teide National Park is just a short drive away. For travellers prioritising time in the volcano landscape, basing yourself here rather than driving up from the coast every day changes the experience entirely.

Anaga villages (northeast) — in particular Taganana, the oldest agricultural settlement in Tenerife, set in a steep valley running down to a black-sand beach — offer a different kind of immersion. Accommodation here is small-scale and basic, but the location inside the biosphere reserve, with walking trails directly from the door, is hard to match.

The Three Landscapes You Must Understand

Teide National Park and the Volcanic Interior

Teide is the obvious centrepiece, and it deserves its reputation. The national park is a UNESCO World Heritage Site and one of the most visited natural sites in the world, but it is large enough that you can find solitude if you walk beyond the car parks. The caldera, known as Las Cañadas, is a 17-kilometre wide depression formed by the collapse of a previous volcanic edifice, and the landscape within it — lava rivers, ash plains, volcanic cones in shades of ochre and rust, and the extraordinary Roques de García rock formation — is unlike anything else in Europe. 3

The summit of Teide itself requires a permit to access the final 200 metres to the crater rim; permits are free but must be reserved well in advance through the national park website. The Telesforo Bravo trail, when an entry permit is obtained, is one of the most extraordinary hikes on the island, ascending through multiple volcanic zones. For those without a summit permit, the trail around Roques de García is an accessible and genuinely beautiful alternative, taking roughly ninety minutes and offering Teide in full view throughout.

After sunset, the altitude and absence of light pollution make Teide one of the finest stargazing locations in the northern hemisphere. The Mirador de Llano de Ucanca and the Portillo area are good spots for amateur stargazing; guided telescope tours depart from various operators in the park. 4

Anaga Rural Park: The Ancient Forest

Anaga is, in a very literal sense, one of the oldest living things in Europe. The laurisilva — the laurel forest — that covers much of this UNESCO biosphere reserve is a relic of the subtropical forests that covered much of southern Europe and North Africa before the Pleistocene ice ages. When those forests vanished from the continent, pockets survived in the Canary Islands, Madeira, and the Azores. Walking through Anaga’s mist-covered ridges and moss-draped trees is not merely walking through an old forest; it is walking through a landscape that has not fundamentally changed in millions of years. 5

The trails here range from gentle ridgeline walks with Atlantic views in both directions to more demanding descents into the deep barrancos (ravines) that separate the Anaga massif’s many ridges. The trail from Punta de Hidalgo up to the cave village of Chinamada — where several families still live in traditional cave houses carved into the hillside, some of them inhabited for centuries — is one of the most culturally and scenically rewarding hikes on the island. The coastal walk from the hamlet of Benijo to the Faro de Anaga lighthouse and back through Chamorga is longer and more demanding but offers one of the most remote feelings achievable in Tenerife. 6

The Cruz del Carmen visitor centre, at the main road through the park, is a useful orientation point and has staff who can advise on trail conditions.

The Teno Massif: Cliffs, Gorges, and Masca

The Teno Rural Park in the island’s northwest corner is geologically the oldest part of Tenerife, and it looks it — angular, layered, deeply eroded by millennia of wind and rain. The main road through the Teno mountains to the village of Masca is one of the most dramatic drives in Spain: a single-lane road that clings to cliffsides above thousand-metre drops, with a viewpoint that looks out across the Atlantic toward La Gomera.

Masca itself is a small village of stone houses that seems to cling to the mountainside by force of will. It has become increasingly popular in recent years, and an early start is strongly recommended to avoid the worst of the crowds. From Masca, the descent into the Barranco de Masca gorge to the black-sand beach at its base is one of the island’s iconic hikes, though it requires an advance permit and careful planning; boat collection from the beach rather than the return ascent is the standard approach. 7

Elsewhere in the Teno, the Chinyero Special Nature Reserve protects the site of the last volcanic eruption on Tenerife, which took place in 1909. The lava fields here are still raw and largely unvegetated, and the circular trail around the Chinyero cone gives a visceral sense of the island’s ongoing geological life. 8

Cultural Touchstones

Outside of nature, several experiences offer genuine insight into Canarian culture. La Laguna’s historic centre merits at least half a day of unhurried walking — the cathedral, the convents, the narrow streets of the Casco Histórico, and the Aguere cultural space. La Orotava, a town in the Orotava Valley on the northern slope of Teide, has some of the finest examples of traditional Canarian architecture anywhere in the islands: carved pine balconies, stone mansions, cobbled streets. The Casa de los Balcones is the most visited building in the town, though the whole historic centre is worth wandering. The valley below, filled with banana and potato terraces and still farmed in traditional strips, is a reminder that Tenerife had a complex agricultural life before tourism arrived.

The Drago Milenario in Icod de los Vinos — a Dracaena draco, or dragon tree, estimated to be between 500 and 1,000 years old — is one of the botanical landmarks of the Atlantic islands. The species is endemic to the Canary Islands and Madeira and was sacred to the indigenous Guanche people; its red sap was known as dragon’s blood and had ceremonial and medicinal uses. The tree in Icod is the largest specimen known. 9

For an encounter with the island’s pre-Hispanic past, the Pyramids of Güímar in the east of the island are a genuinely puzzling site: six stepped pyramidal structures of uncertain origin, oriented to the solstice sun. They were brought to international attention by the explorer Thor Heyerdahl, who believed them to be of pre-Columbian significance. The on-site museum presents multiple interpretive perspectives with appropriate caution.

Suggested 7-Day Itinerary

This itinerary is designed to move through the island’s distinct regions at a pace that allows genuine engagement with each. A rental car is essential throughout.

Day 1 — Arrive, La Laguna Check in to La Laguna. Spend the afternoon walking the historic centre. Evening in the city’s restaurant and bar scene.

Day 2 — Anaga Rural Park Full day in Anaga. Morning: drive the Anaga mountain road with stops at viewpoints above Taganana and the Cruz del Carmen visitor centre. Afternoon: hike the Punta de Hidalgo to Chinamada trail (roughly 4 hours round trip, moderate difficulty). Return to La Laguna.

Day 3 — Santa Cruz, then drive north to Garachico Morning in Santa Cruz: the Tenerife Auditorium, the Mercado Nuestra Señora de África, and the seafront. Early afternoon: drive to Garachico (roughly 1 hour). Check in. Explore the town and swim at El Caletón tidal pools before sunset.

Day 4 — Teno Massif and Masca Early start. Drive the Teno road to Masca (arrive before 9am). Walk the Barranco de Masca if booked in advance, exiting by boat; otherwise explore the village and hike the Santiago del Teide to Masca ridge trail. Afternoon: Chinyero lava field walk.

Day 5 — Drive south via La Orotava, ascend to Vilaflor Morning in La Orotava: Casa de los Balcones, the old town, the valley viewpoints. Drive through Icod de los Vinos to see the Drago Milenario. Continue south and upward to Vilaflor. Check in to local accommodation. Evening: early night ahead of Teide day.

Day 6 — Teide National Park Full day in the park. Morning: Roques de García circuit (1.5 hours). If summit permit held: Telesforo Bravo ascent. Afternoon: explore the caldera floor. Stay until after dark for stargazing at Mirador de Llano de Ucanca.

Day 7 — Anaga coast or rest day, return Optional: drive to Taganana for a walk down to the beach, or return to La Laguna for a last morning in the city. Depart.

Sources

1. The Hotel Guru: Best Places to Stay in Tenerife, thehotelguru.com; Hotel Laguna Nivaria listing
2. Secret Places: Boutique Hotels Garachico, secretplaces.com; Hotel El Patio and Boutique Hotel San Roque
3. Our Wanders: Best Day Hikes in Tenerife, ourwanders.com, March 2026
4. Tenerife Excursions: Tenerife — stunning nature between Teide, Anaga, and unique landscapes, escursionitenerife.com, October 2025
5. Hiking Fex: Tenerife Hiking — 30 most beautiful hikes, hikingfex.com, September 2025
6. Moon Honey Travel: Hiking Tenerife Mountains, moonhoneytravel.com
7. Charlies Wanderings: The 7 Very Best Hikes in Tenerife, charlieswanderings.com, August 2025
8. Our Wanders: Best Day Hikes in Tenerife — Chinyero section, ourwanders.com
9. Let Y Go: Itinerary of the 6 Little-Known Villages of Tenerife — Icod de los Vinos section, letygoeson.it, July 2025