Reef-World Marks Two Decades of Marine Conservation: Strengthening Impact Amid Coral Reef Threats

Empowering ocean stakeholders to tackle future challenges and ensure the survival of coral reefs and humanity

2024 marks the 20th Anniversary of The Reef-World Foundation’s tireless efforts for global coral reef conservation. The UK charity is the international coordinator of the UN Environment Programme’s Green Fins initiative, known as the leading voice in sustainable marine tourism. Today, Reef-World released its 2023-2024 Impact Report outlining a year of substantive growth and impact in its marine conservation programmes. 

Impact Report Highlights:

  • Impressive improvements in environmental behaviours to protect coral reefs by the marine tourism industry as the global participation of Green Fins increases.
  • Continued capacity building for government and NGO staff to effectively manage marine tourism activities in Asia, Caribbean and Red Sea regions. 
  • For the first time in Green Fins’ 20-year history, tourism operators have achieved ‘Best Environmental Performer’ status by demonstrating the lowest possible environmental impact in their environmental assessments. In 2024, three dive operators achieved this challenging milestone. 
  • Significant increases in global participation of Reef-World’s innovative digital conservation tools.
  • 138 Green Fins dive operator members achieved the strict threshold for PADI Eco Center recognition.
  • Developed four new educational materials and translated two into 16 languages to support the marine tourism industry in achieving sustainability targets.
  • Establishing a new Reef-World Development strategy and recruiting new roles – Development and Programmes Managers. 
  • Reef-World’s board welcomes new Chair and Trustees strengthening organisational leadership. 

Reef-World started as a one-person mission to inspire and empower communities to act in conserving and sustainably developing coral reefs and related ecosystems. Today, the team of 12 continues to meet this mission by inspiring and empowering the global marine tourism community to be exemplary sustainability leaders by using the Green Fins guidelines and tools to simultaneously use and protect the world’s precious reefs. 

In April 2024, the fourth global coral reef bleaching event was confirmed. Reef-World’s work has never been more urgent as the marine environment, and the benefits they provide humanity, continue to be eroded by global threats. The reduction of local threats, like those from the marine tourism industry, is an essential step to ensuring a future where coral reefs survive and continue to support the millions of people who depend on their ecosystem benefits. Reef-World’s work buys time for coral reefs and related ecosystems to be resilient to the impacts of global threats. 

“Right now our corals are facing the greatest fight of their existence as the terrifying predictions of the steps towards their complete extinction are starting to come true. But all is not lost, reefs are resilient and they have existed on this planet for millions of years. We must take action now, to buy time for reefs by reducing threats facing them and allowing them to react and adjust to the changing environment they need to survive in.” – Chloe Harvey, Executive Director

Looking Forwards: 

Like coral reefs, the Reef-World team needs to be resilient in the face of the complex challenges of the conservation sector. Reef-World has invested significantly in developing a Culture of Care to ensure the well-being of its team on a daily basis, continuing to be an exemplary employer to enable its team to best achieve the mission for coral reef conservation.

With the foundations of a Culture of Care and organisational development laid, Reef-World is emerging from the end of a natural organisation life cycle, that brings the challenges of growth and scale, stronger than ever. With a new strategy in place to generate much needed resources, Reef-World is excited for the opportunities to leap forward, continue to scale our impact and lean into new innovations and untapped opportunities for marine conservation. 

We continually strive to become a forward-thinking organisation that delivers on our goals and commitments to our stakeholders with fresh approaches and not being afraid of steering away from a “normal approach.” This approach is not only applied to our programmes of work but also internally and carries over to our Culture of Care for our team.” — JJ Harvey, Operations Director

The Reef-World Foundation is immensely grateful for the continued support of its grant funders: UN Environment Programme, IUCN’s Blue Natural Capital Financing FacilityAdventure Travel Conservation FundPADI Aware Foundation, and World Nomads Footprints Program.

Reef-World would also like to express its gratitude to international partners whose vital support has resulted in significant tangible benefits for our work and mission: PADI; Professional SCUBA Schools International (PSS); Explorer Ventures1% for the PlanetZuBluSnorkel VentureGSTC; Dive O’ClockSeven DragonsDiveAssure and Eco Beach, without whom these achievements would not be possible.

The full 2023–2024 Annual Impact Report is available on Reef-World’s website.


About Reef-World

The Reef-World Foundation is a registered UK charity which delivers practical solutions for marine conservation around the world. The charity promotes the wise use of natural resources – particularly coral reefs and related ecosystems – for the benefit of local communities, visitors and future generations. It is dedicated to supporting, inspiring and empowering governments, businesses, communities and individuals around the world to act in conserving and sustainably developing coastal resources.

Reef-World leads the global implementation of the UN Environment’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. As such, the charity provides low-cost and practical solutions to local and industry-wide environmental challenges associated with the marine tourism industry. It provides education and capacity-building assistance to empower environmental champions (within the diving industry, local communities, authorities and governments) to implement proven coastal resource management approaches. 

Please visit www.reef-world.org to learn more or follow us on FacebookInstagram and Twitter.

About Green Fins

Green Fins is a proven conservation management approach – spearheaded by The Reef-World Foundation in partnership with the UN Environment – which leads to a measurable reduction in the negative environmental impacts associated with the marine tourism industry. The initiative aims to protect and conserve coral reefs through environmentally friendly guidelines that promote a sustainable diving and snorkelling tourism industry. It provides the only internationally recognised environmental standards for the diving and snorkelling industry and has a robust assessment system to measure compliance.

Green Fins encourages and empowers members of the diving industry to act to reduce the pressures on coral reefs by offering dive and snorkel companies practical, low-cost alternatives to harmful practices – such as anchoring, fish feeding and chemical pollution – as well as providing strategic training, support and resources. By reducing the local direct and indirect pressures tourism puts on coral reefs, it helps make corals healthier and more resilient to other stresses such as the effects of climate change. Look for the Green Fins logo when booking your next dive trip.
Please visit www.greenfins.net to learn more or follow the initiative on FacebookInstagram and Twitter.


This piece was prepared online by Panuruji Kenta, Publisher, SEVENSEAS Media