Issue 55 - December 2019
eyecandyLab and Adidas Launch Retail AR Experience to Reveal the Environmental Impact of Plastic Usage
Pilot Project to Run this Holiday Season for Six Weeks in the Adidas Flagship Paris Store
eyecandylab and Adidas are proud to announce their pilot project has launched at the Adidas flagship store at Champs Elysees in Paris.
eyecandylab, which specializes in creating interactive video-based augmented reality experiences, has developed a concept with adidas that brings storytelling and immersive experience within a physical store to a new level.
Sport Livingroom
The project integrates the existing digital video screens in the store into the storytelling and raises awareness of adidas’ sustainably manufactured products made from recycled ocean plastic. The innovative approaches that have now been implemented in the pilot project serve both brand building and sales growth. The project is part of the adidas Platform A initiative, which aims, among others, to develop the positive impact of digital innovations on retail.
Innovative Technology for Customer Experience
For the project, eyecandylab developed the App For The Oceans in cooperation with adidas and the French creative agency MONOCHROME. The pilot project will run in the Paris store during the 2019 holiday shopping season. It is an interactive introduction to the shop area Sustainability, in which sustainably manufactured adidas products are offered and staged. The collection pieces are based on recycled plastic waste picked up on beaches and in coastal regions. Customers who have the adidas app will receive a notification at the Paris store to discover the experience.
By simply holding a smartphone in front of the screen in the store, anyone can observe the tremendous impact and the effects of consumption and plastic usage on the planet. The customer finds himself in an AR Ocean World. A giant whale orbits the user and begins to collect plastic floating in the water. The user is then asked to help collect the ocean garbage and experience how it turns into small plastic particles, spins into a thread and transforms into the latest shoe in the collection.
“Through our cooperation with adidas, we again demonstrate how Augmented Reality is disrupting a wide range of areas and how our technology plays a key role. Augmented Reality is very effective as a medium for storytelling because it completely integrates the user,” said Robin Sho Moser, CEO at eyecandylab. “Our project not only serves to position adidas as an innovator, but also highlights the company’s environmental and sustainability activities. These are two important aspects that come together.”
“It is important to us to make the innovations of our brand a tangible experience for our customers,” said Florian Fiedler, senior manager innovation & trends at adidas. “Therefore, we always try to find interesting options on how to present our brand in a way that is relevant to our customers. This is proven once again through the cooperation with eyecandylab and the resulting use of Augmented Reality.”
About eyecandylab
eyecandylab’s outstanding technology augmen.tv brings augmented reality to video. The startup was founded in 2017 and has worked with customers like VIACOM, NBCUniversal, SoftBank, LG Uplus, WWE, adidas, and other major global players.
In October 2019, eyecandylab announced a groundbreaking partnership with LG to fuse TV home shopping with Augmented Reality.
eyecandylab is originally based out of Munich, Germany and is now present in the US with offices in New York City and Los Angeles.
About adidas
adidas has its roots in Germany but we are a truly global company. Around the world we employ over 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year we produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 we generated sales of € 21.915 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But we keep things simple, lean and fast. And we will use this approach now to give an overview of what our company is all about.
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Conservation Photography
Madeira, Portugal, a photo series.
A stunning collection of photos from Madeira, Portugal that is going to make you want to book a trip for the New Year. The food and culture are just the tip of the iceberg. From fog-drenched mountain forests to sprawling coastline formations these are sights to behold from land and sea.
Who are you going to bring on your holiday in Portugal?
By Adam Śmigielski
By Tanner Larson
By Alex Meier
By Said Karlsson
By Maria Lupan
By Justas Samalius
By Chris Slupski
By Reiseuhu
Issue 55 - December 2019
SEVENSEAS Travel Magazine – December 2019 – Issue 55
Taking the Plunge Against Plastic
Do you like being out of your comfort zone? Last March, I went on the most extraordinary trip and I was totally out of my comfort zone. I scuba dived in the most remote area of our planet to create awareness on plastic pollution. Read more…
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How An Exotic Invasion In The Everglades Has Its Fans Worried
Burmese pythons and their battles with alligators get the headlines, but those large reptiles that came from Southeast Asia as part of the exotic-pet trade aren’t the only invasive species wreaking havoc on the Florida Everglades. Read more…
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Madeira has a Carnaval you will not want to miss
Not that anyone needs a reason to go to Portugal in February anymore – but one good reason is Carnaval, a four-day celebration beginning February 19, 2020. Parades and pageants have been part of Carnaval celebrations throughout Portugal for centuries. But in Funchal, the warm and sunny capital of Madeira, Carnaval festivities are a big deal. Read more…
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Keep Winter Cold with Chesapeake Climate Action Network
A report released last month by the World Meteorological Organization revealed that greenhouse gases have risen to an all-time high of 407.8 parts per million. That means that for every one million molecules of gas in the atmosphere, nearly 408 were carbon dioxide. Read more…
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White sharks are forming communities to feed on baby seals
White sharks are forming communities to feed on baby seals in the Great Australian Bight, which is at odds to their reputation of being solitary creatures. Read more…
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Taiwan by Bike: a Nine Day Journey Across the Island
On this new cycling tour of Taiwan, guests will bike the length of the country, from the northern capital, Taipei, to the southern tip. Read more…
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eyecandyLab and Adidas Launch Retail AR Experience to Reveal the Environmental Impact of Plastic Usage
eyecandylab and Adidas are proud to announce their pilot project has launched at the Adidas flagship store at Champs Elysees in Paris. Read more…
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An Intro to Madeira, Portugal’s Other Island Chain
So much has been written about the Azores. But then, there is Madeira a wonderful destination that has a warm year-round climate, dramatic volcanic landscapes, world-class wines, incredible hiking, a wide mix of lodging and so much more. Read more…
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Taking The Stress Out of Responsible Travel
As we’re all getting used to leading more eco-friendly lives and getting to grips with the do’s and don’ts of living responsibly, there is one big part of our lives that we’re all struggling to make more eco-friendly: travel. Read more…
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The ISS hosted 2019 Founders to honour SeaKeeper of the Year
The International SeaKeepers Society hosted its 2019 Founders Event, a maritime masquerade to honor Amos Nachoum as the 2019 SeaKeeper of the Year Award Recipient, 2019 NextGen Awardee, Katherine Zacarian, and the 2018-19 DISCOVERY Yacht Fleet. Read more…
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Interested in advertising, contributing an article, or becoming a donor?
55 Issues, readership in 174 countries, 22,000 subscribers, over 30,000 monthly visitors…and growing. Read more…
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Virtual Reality Turns 360-Year-Old Shipwreck into Sunken Treasure
Flinders University PhD candidate John McCarthy has constructed a virtual reality dive of the Dutch trading vessel Melckmeyt, which sunk off an Icelandic atoll on October 16, 1659. The well-preserved ship was discovered near Flatey Island in 1992 and in 2016 University of Iceland maritime archaeologist Kevin Martin conducted a highly detailed 3D survey of the wreck. Read more…
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HOLIDAY GIFT GUIDE: Freitag Bags
If you are in search of a new bag this holiday season you HAVE to check out Freitag. Totally unique, durable, and upcycled. They make a perfect gift and we have been using them at SEVENSEAS Media for years. See more…
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HOLIDAY GIFT GUIDE: Field Notes National Parks Edition
Great idea for a holiday gift, and one where 5% gets donated back! Field Notes’ National Parks edition, the fourth set of which was just released. See more…
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Madeira, Portugal, a photo series
From fog-drenched mountain forests to sprawling coastline formations these are sights to behold from land and sea. See more…
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Floating plastics pervade Pacific fish populations, larval fish are eating our trash
A new study on the Pacific Ocean’s floating trash indicates not only a significant accumulation of microplastics in the Hawaiian Islands, but that larval fish are eating the debris. Read more…
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Microplastics on the menu of manta rays and whale sharks
Plastic pollution has a tremendous impact on marine life – and reef manta rays and whale sharks are not spared from it. These large filter-feeders swallow hundreds to thousands of cubic meters of plankton-filled water every day, and with it, tiny plastic pieces from broken down carrier bags and single-use packaging, a new study has found. Read more…
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Court Rules in Key Case to Protect One of Earth’s Rarest Whales
A federal court has ruled that federal fisheries managers failed to protect critically endangered North Atlantic right whales when opening nearly 3,000 square miles of previously protected New England marine waters to dangerous fishing gear. Read more…
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Boxer Crabs Use Sea Anemones Like Pom-Poms – Jack’s December Photograph
Boxer crabs feed sea anemones in exchange for defense from danger — serving as a prominent example of symbiosis in the animal kingdom. Lybia tessellata is a tiny crustacean native to the tropical Indo-Pacific Ocean. These crabs are usually patterned with pink, brown, or yellow and reach about an inch in width. Read more…
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The World Beneath
“My work has taken me all over the globe and introduced me to coral reefs in twenty-three countries,” writes Dr. Richard Smith. “I have seen fish that wouldn’t even stretch across a dime and others that are longer than two city buses”. Read more…
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SEVENSEAS FEATURED TRAVEL
Below are a few of our favorite tour centers and operators. Be sure to mention SEVENSEAS Media for special rates and discounts when making your inquiry.
Susan Bruce Travel
We’ve been traveling, advising clients, and planning trips across the globe for over 30 years. We help you explore amazing places and people — from mountain sanctuaries in Bhutan to the jungles of Peru. Learn more…
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Oceanic Society Expeditions.
A selection of expeditions and volunteer vacations for our travellers that will further the mission to conserve marine wildlife and habitats. More info.
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Alelí Tours Puerto Rico 
Alelí Tours is a small-scale ecotourism business located in La Parguera, southwest Puerto Rico. More info.
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Isla Mar Research Expeditions – Field Courses in Puerto Rico
A field course coordination company in Puerto Rico that specializes in organizing and hosting island ecology (marine/terrestrial) themed courses. More info.
Marine Megafauna Foundation
Our mission is to save threatened marine life using pioneering research, education, and sustainable conservation solutions, working towards a world where marine life and humans thrive together. Read more… More info.
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Bangkok Photo Tours.
We visit traditional sights but focus on markets, street art, and local food. All camera forward and environmentally sensitive. More info.
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Pangaea Ocean Sailing Expedition
Panex is opening up sailing expeditions for guest crew. This is an unique opportunity to go sailing, cross an ocean, and be a part of something bigger. More info.
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SEE Turtles
…protect endangered turtles throughout Latin America and the world by supporting community-based conservation efforts through ecotourism, education, and Billion Baby Turtles. More info.
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Ever dream of swimming with humpback whales? Now you can.
If you are interested in swimming with or photographing humpback whales Karim guides… More info.
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Loggerhead Marinelife Center.
Imagine roaming some of the world’s most beautiful ecosystems. Gorgeous vistas, affordable travel and amazing memories; immersing yourself in the sounds of nature. More info.
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Pete Oxford Expeditions.
We offer unique, small group expeditions for travelers and photographers to remote and pristine destinations and cultures around the world. More info.
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Alnitak Conservation in Action on Volunteer Expeditions
Alnitak is a grassroots marine science organization dedicated to the conservation of biodiversity in our oceans. From May through to October, we run expeditions to survey the rich waters in the Balearic Sea, inviting any ocean enthusiasts to join us on board. Our expeditions take place in the stunning Cabrera National Park and the Menorca Biosphere Reserve. Read more…
Issue 55 - December 2019
Keep Winter Cold with Chesapeake Climate Action Network
By Kevin Majoros
A report released last month by the World Meteorological Organization revealed that greenhouse gases have risen to an all-time high of 407.8 parts per million. That means that for every one million molecules of gas in the atmosphere, nearly 408 were carbon dioxide.
Of the measured gases, carbon dioxide contributes the most to global warming and is absorbed by the oceans, lowering their pH and devastating marine life. The gas concentrations are driven by fossil fuel combustion, agriculture activities, and industrial sources. They are expected to continue to rise in the future.
The Chesapeake Climate Action Network has been fighting global warming in Maryland, Virginia and Washington D.C. since 2002 and has built a powerful and diverse network to inspire action regionally, nationally and in countries around the world.
Old Beach Farmers Market Chesapeake Climate Climate Change Climate Tesla
Starting a Conversation through Grassroots Efforts
Chesapeake Climate Action Network (CCAN) organizes, educates and mobilizes communities and has led the charge to climate and clean energy victories in the Chesapeake region.
“The distance between what we (the population) know about climate change and what we do about climate change is huge,” says CCAN founder and director Mike Tidwell. “We try to contribute to, and if necessary, force a public debate on a variety of topics including global warming, clean energy, sea-level rise on coastal communities and environmental justice.”
Through their growing network of allies, they have helped pass strong renewable electricity laws in Maryland and D.C., a carbon cap in Virginia and greenhouse gas reduction legislation in Maryland.
Their grassroots resistance and litigation have also helped to keep at bay fracked-gas pipelines, a coal-fired power plant, and new oil train terminals. They have also worked with groups nationwide to push for a fair and effective carbon cap policy on Capitol Hill.
Taking on the Responsibility of Protecting the Planet
Mike Tidwell
Mike Tidwell grew up in Memphis and considers himself lucky to have had parents who shared their love of the outdoors with him. He had always wanted to be a journalist and was content with his career in that field.
In 1989 he read the book, The End of Nature by Bill McKibben, which would be the spark that would lead to his eventual life path.
“It rocked my world and completely changed the course of my life. I spent a decade in denial, not for a lack of understanding of the greenhouse effect, but that it wasn’t going to affect me or my family,” Tidwell says. “I was mad that no one was taking action, but I wasn’t taking action either. It took me a while to find the courage to step forward.”
While building his own self-awareness, Tidwell’s personal alarm was set off by the January 2001 United Nations Intergovernmental Panel on Climate Change which painted a disturbing future for the planet.
“I could no longer look my son in the eye, and I needed to walk away from a career that I loved,” says Tidwell. “It’s one thing to take responsibility for yourself and your family, but protecting the planet is a completely different responsibility. There is a learning curve in persuading people to change their habits or change how they vote. It’s exhausting but incredibly rewarding.”
CCAN to host the 15th Annual “KeepWinterCold” Polar Bear Plunge
GoFundme Charity National Harbor Maryland Chesapeake Climate Polar Plunge
The plunge is a fundraiser for CCAN and an opportunity to connect to new people on the importance of raising awareness on global warming. They will splash into the cold waters of the Potomac River at National Harbor in Oxon Hill, MD on January 25, 2020.
The focal point of the community event is to continue the discussion on climate change and raise support for action to avert climate disruption, and damage to our ecosystems, marine life, and human communities.
“We take pride in being an organization that isn’t driven by philanthropic organizations and the event helps us to maintain the independence to be ourselves,” Tidwell says. “The Plunge inspires people and gives them a peak life experience. It is a perfect way for us to really talk about climate change.”
A Drowning Man Never Stops Kicking
Tidwell refers to himself as a climatarian. His diet involves choosing his food based on their carbon footprint. For him, that means no meat or fish. He is also a proponent for a carbon tax on industries that are damaging our ecosystems.
He points to the many advances we have already seen regarding changing our ways and worries whether we will get there fast enough to stop the climate crisis. One thing he maintains is hope.
“I am hopeful – you can’t do this work without hope. I can visualize a world where there is energy decarbonization, interlocking windmill farms, solar panels on buildings and plant-based agriculture. It’s a world where humanity has overcome its worst impulses and acted to fix the damage. It’s a vision that keeps me going and it is what I am fighting for. It is a great privilege to wake up every day and have the opportunity to work towards that goal.”
Follow Chesapeake Climate Action Network online.
Support their campaigns on Facebook.
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