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Issue 47 - April 2019

Filming the Vaquita: Sea of Shadows

Sea of Shadows is an award-winning feature-length documentary that was widely regarded highlight of January’s Sundance Film Festival, the rights of which were subsequently purchased by National Geographic. Here, Matthew Podolsky, Co-Founder of Wild Lens and contributor to the Sea of Shadows film shares his experiences of filming one of the world’s most endangered species and the trials and tribulations that it entails.

dead vaquita in a net

On the evening of September 4, 2017, I found myself on a floating sea pen in the northern Gulf of California.  This floating structure had been custom built to house a captive vaquita, a small species of porpoise teetering on the brink of extinction.  Not even an hour earlier the first adult vaquita to be successfully captured from the wild had been transported into the underwater enclosure right next to where I was standing.

I was shooting for a documentary called Sea of Shadows about the dramatic decline of the vaquita, and I knew that we had reached a pinnacle moment in the story.  Everyone on board the sea pen was extremely tense – it seemed like the vaquita was doing well, but nobody was ready to celebrate.  

As it turned out, the anxiety that everyone felt was warranted – the vaquita’s health soon took a turn for the worse and an emergency release was attempted.  The vaquita did not stray far from the sea pen after being released, and when it became clear that this freedom was not going to revive the animal, several of the veterinarians jumped into the water to retrieve the struggling vaquita.

I watched in shock and dismay as the seemingly lifeless animal was brought onboard a small boat positioned alongside the sea pen and emergency medicine was administered.  The vaquita was still alive, but it would not survive the night. As I watched this scene play out through the small LCD screen of my video camera, I realized that I was watching the vaquita go extinct.  Although a small number of vaquitas remained in the wild at that time – probably about 15 individuals – the capture effort was widely viewed as the last chance to save the species from extinction.

A vaquita swimming in the sea

Fellow Wild Lens filmmaker Sean Bogle and I knew that there was a chance that we would be documenting the extinction of a species when we began shooting for a documentary about the vaquita in the spring of 2015 – Souls of the Vermilion Sea.  Back then we still had hope. There were an estimated 100 vaquitas in the wild at that time, and we believed that we could make a significant contribution to the recovery effort by producing a documentary about the issue. We committed ourselves to a three-year shoot schedule, knowing that this was the only window of opportunity to save the species.

By the spring of 2016 Sean and I had already made three trips to the town of San Felipe, Mexico on the western shore of the Gulf of California, but we had yet to witness first-hand the illegal fishing activity that was driving the vaquita’s decline.  Every spring a large fish called the totoaba migrates north towards the delta of the Colorado River. As they move north, the totoaba become more concentrated, and they enter the vaquita’s range, creating the opportunity for vaquitas to become entangled in the illegal gillnets that are set to catch totoaba.

The totoaba is a large fish, also endemic to the Northern Gulf of California, and also listed as Endangered.  The swim bladder of this fish is worth tens of thousands of dollars in China, and because totoaba are caught using gillnets that also entangle and kill vaquita as bycatch, this illegal market has become the main driver of the vaquita’s decline.

Although we knew this before arriving in San Felipe in March of 2016, seeing the impact that this illegal fishery was having on the community first hand was incredibly shocking.  Fishermen were brazen in their participation in this illegal activity – we saw evidence of illegal fishing everywhere we went. We heard the roar of illegal fishing boats on the water every single night, watched these illegal fisherman come and go as they pleased, and observed illegal gillnets everywhere we went.  It was clear that the situation was getting worse, not better.

Journalist Carlos Loret De Mola photographing a totoaba swimbladder

This was a surprise to us because we were observing the first totoaba fishing season after the passage of a complete ban on the use of gillnets throughout the vaquita’s range.  Then-president of Mexico, Enrique Peña-Neito, in the first and only presidential visit to the small town of San Felipe, had promised to end the use of gillnets while also providing support for local fisherman.  This, it seemed clear to us, was an empty promise.

As we talked to fisherman in the community it became clear to us that the ban on gillnets was having a significant economic impact on the town, and that the government was not doing nearly enough to provide support.  Numerous people told us that the government had essentially banned fishing – support for alternative fishing methods had dried up, and permits were being refused, so what was supposed to be a gillnet fishing ban was, in practice, completely shutting down the local fishery.

We also began to see evidence of the role of organized crime in the illegal totoaba swim bladder trade.  The value of illegal totoaba swim bladders had skyrocketed in China over the previous 5-10 years, and organized criminal networks were building an illegal trade route for this unusual product.  By the spring of 2016 this illegal trade network was rapidly growing, and violence in this small fishing community was becoming much more common.

We observed all of these developments over the course of our two-week shoot, and by the end of the trip we had decided to fast track our documentary project.  We wanted to produce and distribute a film with enough time for it to have an impact, and that meant we had to move fast. We decided to immediately focus on putting together a short, half hour film using all the footage we had shot up until that point, and ensure that it would be ready to screen before the next year’s illegal fishing season began.

ghost nets

One year later, with our film in hand, we returned to San Felipe.  The violence had intensified significantly, to the extent that numerous people warned us about going back, let alone screening our controversial documentary.  Although it was clear that the situation had intensified, and that illegal fishing was even more rampant than the previous year, we were very pleased by the local responses we got to our film.  In addition to the public screening we held in town, we took the film into every middle and high school in San Felipe, and got extremely enthusiastic responses from both students and teachers. Despite the chaos all around us, it felt good to know that we were playing our role in the larger conservation effort by providing this educational resource to the community.

But this was not the end of our media outreach campaign for the vaquita – we still wanted to make a feature length documentary on the issue.  So we began to use our film Souls of the Vermilion Sea to seek funding and partnerships that would allow us to follow through on this goal.  Our Executive Producer for Souls of the Vermilion Sea, Ramona Mays, provided some key introductions during this stage – she introduced us to Andrea Crosta, an undercover investigator focused on wildlife crime that was exploring the idea of starting an investigation of the totoaba swim bladder trade.  Andrea’s work with his organization Elephant Action League had been featured in the documentary The Ivory Game, and Andrea shared with us that the director of this film, Richard Ladkani, was also interested in the vaquita issue.

We had a few conversations with Richard in which we discussed the potential for collaboration.  The issue was complicated by the announcement that the Mexican government would launch an effort to capture the last remaining vaquitas.  The Vaquita capture effort was set to begin in the fall of 2017 – just a few months away. It seemed impossible that we would be able to pull together the funding and resources needed with enough time to document the capture effort – but this all changed when Leonardo DiCaprio got involved.

DiCaprio was an Executive Producer of Richard’s previous film The Ivory Game, and when he decided that he’d like to see a feature length film made about the vaquita, he reached out to Richard and the folks at Terra Mater Factual Studios, who then reached out to us at Wild Lens.  With the backing of DiCaprio and his production company, we scrambled to organize a month long shoot in Mexico to document the vaquita capture effort.

A vaquita caught in a fishing net

This brings us back to the scene on the floating sea pen out in the Gulf of California – the pinnacle moment of the capture effort.  After the death of the adult female vaquita, the experts in charge of the program had to make an extremely difficult decision. They decided to shut down the the capture effort, ending the program that just a few months ago had been touted as the last chance to save the vaquita from extinction.

The outcome of the vaquita capture effort was crushing for everyone involved.  Over 60 expert wildlife biologists and veterinarians from all over the world had convened in this small fishing community to prevent the extinction of the vaquita – it was a monumental and historic effort.  But it all came crashing down with the death of that adult vaquita on November 4th. We were no longer making a film that could help prevent this animal’s extinction – we were documenting extinction itself.

Now, as we acknowledge the winning of awards for the film at last month’s Sundance Film Festival, I find myself unable to celebrate.  I’m happy to see the film, and the vaquita itself, receive the attention that they deserve, but now is not a time to celebrate – it is a time to mourn.  We mourn not just for the vaquita, but for the countless other species that have been and will be wiped out by our current extinction crisis.

Find out more at vaquitafilm.com

Photo credits: Richard Ladkani/Terra Mater Factual Studios, Omar Vidal and T.Jefferson

Art & Culture

Adidas x Parley Sports Gear Inspires Elite Athletes like Olympian João de Lucca

By Kevin Majoros

Plastics in different stages of recycling

Adidas and Parley for the Oceans teamed up back in 2015 on an environmental collaboration with a long-term sustainability plan. The partnership has evolved over the past four years and the impact is undeniable.

Marine plastic waste is being collected in coastal areas by Parley and their global clean up network. The waste is bailed and sent to Parley supply chain partners where it is shredded and reworked.

The result is a high performance polyester yarn known as Parley Ocean Plastic™. The yarn is used to produce Adidas x Parley products which have grown in quantity and availability since the inception of the partnership.

 

Infographic of Adidas recycling

Setting Goals with the Parley A.I.R. Strategy

First up in the product line collaboration was the introduction of a sneaker that was made entirely of yarn recycled from ocean waste and fishing nets. After selling over one million pairs of Parley sneakers in 2017, they launched goals for the future with their Parley A.I.R. Strategy as follows:

Avoid: In 2017, they saved approximately 70 million plastic bags by switching to paper bags in retails stores. While plastic is still very much part of the products Adidas makes, it is making efforts to eliminate virgin plastic from its supply chain.

Intercept: Instead of sourcing materials that have already polluted the ocean, Parley and Adidas expanded their collection process to include plastic waste found in coastal communities and on beach fronts such as in the Maldives.

Redesign: Innovation is a huge part of footwear and sportswear design, but performance isn’t the only area of improvement Adidas is focusing on. Being mindful of materials and better ways to use them means the brand can change the status quo design narrative that apparel companies follow.

 

Plastic littler on a beach

Parley for the Oceans

Parley is the space where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.

To succeed, they find ways to synchronize the economic system of humankind with the ecosystem of nature and create opportunities in environmental protection to be fiscally lucrative for pacesetting major companies.

“Nobody can save the oceans alone. Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty material, products and business models,” says Cyrill Gutsch, founder of Parley for the Oceans. “The consumer can boost demand for change, but it is up to eco-innovation leaders, like Adidas, to make change a reality.”

 

Adidas Joins the Fight Against Marine Plastic Pollution

Oceans and sport came together to address the threat of marine plastic pollution by creating Parley Ocean Plastic™. Adidas is one of the few major sporting goods companies that has actively dedicated itself to becoming more sustainable and eco-friendlier over multiple product lines.

The expansion of products now includes a tennis line, swimwear, soccer kits, hockey jerseys, outdoor wear and everyday sportswear. According to industry insiders, the materials used are just as cutting-edge as its polyester counterparts.

“This represents another step on the journey of Adidas and Parley for the Oceans. We have not only managed to make footwear from recycled ocean plastic but have also created the first jersey coming 100% out of the ocean,” says Eric Liedtke, Executive Board Member, Global Brands, Adidas. “But we won’t stop there. Our ultimate ambition is to eliminate virgin plastic from our supply chain.”

 

Adidas x Parley Grabs the Attention of Elite Athletes

At this year’s Australian Open, tennis players were spotted all around Rod Laver Arena in various items from the Adidas x Parley product line. Danish Grand Slam champion Caroline Wozniacki, who won the Australian Open in 2018, is an Adidas ambassador and has appeared in marketing for the tennis products.

The Adidas x Parley journey has also included the launch of performance products made from Parley’s Ocean Plastic™ in the form of soccer kits for Real Madrid and Bayern Munich. The aim continues to be driving global awareness and comprehensive solutions to the threat of marine plastic waste.

They also introduced a swim line using regenerated materials that offer the same high quality and performance as the material (Nylon 6) usually found in wider swim apparel. The line represents another effort to reduce the environmental footprint of its products with 76% of Adidas pool products incorporating recycled polyamide.

 

João de Lucca Targets the 2020 Olympics in Tokyo

Adidas ambassador João de Lucca was one of two swimmers to front the campaign for the release of the Adidas Z.N.E. Hoodie Parley as well as the swimwear line. The use of elite athletes in Adidas x Parley marketing aims to inspire others to choose products with a higher purpose.

Born in Rio de Janeiro, de Lucca was introduced to the ocean at an early age by his parents for safety reasons. He was competing in the pool by age six and won medals in two consecutive FINA Youth World Swimming Championships.

Joao de Lucca wavingBeginning in 2011, he represented Brazil at the World Championships, Pan Pacific Championships, Pan American Games and the 2016 Olympics in his hometown. He is a 3-time gold medalist from the 2015 Pan American Games in Toronto.

“As an Adidas ambassador, I was asked to participate in the photoshoot for the branding of some of the new products including the swimwear,” says de Lucca. “Along with the hoodie and pants, I liked the swim brief – the recycled fabric is smooth and thin.”

During his international swimming career, de Lucca also made a splash as a University of Louisville swimmer winning an NCAA Division I title in the 200-freestyle.

Post-college he has remained in Louisville with his wife Carol and is training with a short term goal of making the Brazilian team for the 2019 World Championships in South Korea and the 2019 Pan American Games in Peru.

His professional training group in Louisville includes American Olympian Kelsi Dahlia and Russian Olympian Grigoriy Tarasevich. The qualifying trials for the Brazilian team are later this month on April 16.

“I am training with younger swimmers, working my butt off and enjoying it a lot. Everybody helps each other to achieve their goals,” de Lucca says.

The goal of reducing marine plastic waste is a shared one between Adidas, Parley and de Lucca. Growing up surfing off the coast of Rio raised his awareness in regard to ocean pollution.

“I really identified with the thought process behind the Adidas x Parley collaboration,” says de Lucca. “It is amazing what they are doing to find purpose for marine trash.”

 

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You can visit Parley for the Oceans here.

Adidas Parley is here.

João de Lucca on Instagram.


Kevin Majoros portrait

Kevin Majoros shares stories on sports, ocean adventuring and conservation. He is based in Baltimore/Washington and travels the world as a competitive swimmer.


 

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Conservation Photography

Pygmy Seahorse, Indonesia – Jack’s Underwater Photography Feature

Pygmy Seahorse taken in Lembeh, Indonesia

pigmy seahorse

The pygmy seahorses comprise several species of tiny seahorse in the syngnathid family or Syngnathidae (seahorses and pipefish). Family Syngnathidae is part of order Syngnathiformes, which contains fishes with fused jaws that suck food into tubular mouths. They are found in Southeast Asia in the Coral Triangle area. They are some of the smallest seahorse species in the world, typically measuring less than 2 centimetres (0.79 in) in height.


See more of Jack Fung’s underwater photography on Instagram and at https://yourshot.nationalgeographic.com/profile/1752805/
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Art & Culture

Upcycled Cement Messenger Bags That Support Ocean Conservation

These messenger bags provide a new life to construction waste and 10% of the proceeds go directly to SEVENSEAS Media.

The synthetic fiber packaging used to ship and store industrial cement is designed to be indestructible. The material is engineered to be flexible, durable, water proof, puncture proof… and also just happens to never leave the planet once it reaches it’s end-of-life. The bags crowd landfills, or in worst case scenarios are incinerated or dumped in the surrounding environment. 

We now have a practical and stylish solution that you can take home. SEVENSEAS Media is teaming up with local artisans who collect, wash, and redesign this nearly indestructible material into super cool messenger bags.

 

We currently have this messenger bag design shape available but pending sufficient demand, we will provide other options in the future. Any other shapes you would like to purchase? Let us know! 

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Bags are $28.95 plus shipping and 10% of proceeds go to SEVENSEAS Media. The materials, patterns, and quantities are all limited but carefully designed. All designs will vary and no two bags will be exactly alike! 

This is a brand new initiative so purchasing through Amazon will be available by the end of this week. If you are interested in get a bag email us a quick note and we’ll send you the Amazon link as soon as it is up and running. If you don’t use Amazon in your country no worries, we can ship internationally!

To purchase, email a quick note and we’ll send you the Amazon link when it is live. 

cement bags

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