Issue 82 - March 2022
Reef-World Announces Green Fins First Rebrand Since Its Inception
The rebranding of the Green Fins initiative represents its global reach and evolution for the past 18 years

The Reef-World Foundation – international coordinator of the UN Environment Programme’s Green Fins initiative – reveals the Green Fins rebrand today. The charity is introducing an updated logo and Branding & Communication Guidelines to represent the initiative’s global expansion, the evolution of its network, the creation of strong foundations for sustainable marine tourism, and the inclusivity of all its stakeholders.
The rebrand comes as the urgency of Green Fins’ work ramping up due to climate change impacts, and as the initiative continues to grow and adapt from a simple code of conduct to an ever-expanding sustainable network throughout the marine tourism industry, extensively increasing the reach of Green Fins messaging and practices globally. To date, the initiative has spread to 14 countries and connected with thousands of divers, dive professionals and operators worldwide.
The long-standing identifiable logo has been around since the initiative’s inception in 2004 — 18 years ago. After an in-depth brand audit and market research, the team decided to refresh it to enhance and align it with the brand’s design standards, inclusive of all stakeholders and the significant changes coming to Green Fins in the near future. To coincide with the need for a global identity to reach a global scale, the rebranding exercise includes the Branding & Communication Guidelines that incorporate the different elements that make up the identities of both The Reef-World Foundation and Green Fins.
Juliana Corrales, Creative Consultant at The Reef-World Foundation, said: “It was essential for us to go through this process with our stakeholders involved. The logo is the most important element of a brand and it should accurately represent its purpose. Green Fins has evolved massively since its inception and the brand identity needed to catch up to current standards. The product that you can see now comes from many conversations with the people behind the initiative, representing them in the best way possible.”
The redesign of the logo has undergone a meticulous process for an end product that represents all Green Fins stakeholders and the primary ecosystem that the network aims to protect — the coral reefs. The inclusion of coral is not a common element used in marine tourism branding thus, Reef-World believes it highlights Green Fins as a conservation initiative from a tourism operator. To preserve the logo’s recognizability, the identifiable green colour and fins representing all types of marine tourism stakeholders’ close relationship with the ocean are kept in the new logo.
The rebrand reflects the growth of the Green Fins initiative and lays the foundations for updates in the pipeline that will expand the reach of Green Fins. The charity plans to update the procedure Green Fins Members are being managed, via a new membership structure and digital platform. The changes further establish Green Fins as an initiative that takes heed of its network’s needs and intends to continue doing so to have a stronger conservation impact.
James Harvey, Director at The Reef-World Foundation, said: “Green Fins has come a long way since its roots back in 2004 with some incredible achievements. The approach has managed to connect governments and businesses in a way we never thought possible whilst helping communities at the heart of where we focus our work, coral reefs. Everyone in the Green Fins network has worked hard in the evolution of Green Fins and that has made Green Fins what it is today. Laying strong foundations for a healthier relationship between marine tourism and marine ecosystems on a global scale. We are really pleased with the outcome of the logo and we hope that this new and fresh looking logo will become even more recognisable than the last one, becoming a well-known brand amongst tourists.”
Chloe Harvey, Director at The Reef-World Foundation, said: “Reef-World recognises that to reach a global scale, we need a global identity that is inclusive of all our stakeholders. We’d also like to think of the rebranding as a celebration of Green Fins’ new milestone, the upcoming new membership structure and the digital platform developed to meet the growing demand for Green Fins launching later this year. The aim is to align the rebrand with the new changes and the charity’s value to be innovative. We will always continue to evolve and support the needs of the marine tourism industry and conservation effort worldwide.”
Green Fins is the only internationally recognised environmental standard for dive and snorkel operators, established through a partnership between the UN Environment Programme and The Reef-World Foundation. Green Fins uses a unique and proven three-pronged approach; green certifications of dive centres, strengthening regulations and environmental education for dive staff, divers and government.
To download the new Green Fins logo and Brand & Communications Guidelines, please visit:
To download the free Green Fins environmental education posters and guidelines with the new logo, please visit: https://greenfins.net/action-centre
[xyz-ihs snippet=”Prepared-by-PK”]
Issue 82 - March 2022
Appeal for Marine Science, Scientific Supplies for Cuba
By Mark Friedman

It has been a tradition that delegations from the United States visiting Cuba bring donations of medical, marine, scientific or educational/school supplies to give our colleagues there who, due to the 60-plus year US economic blockade, are unable to secure many of these items. Or they are extremely expensive since they must go through a third nation, with high transportation, third-party costs.
Washington’s bipartisan economic and political war aims to increase hardship for the Cuban people and overturn their sovereign government. We should promote the normalization of US-Cuban relations and end all economic and travel sanctions. This would benefit the people of both countries. (personal opinion-not a delegation position)
The scientific or marine equipment need not be new. They are definitely interested in any type of Marine research equipment: hydrometers, Secchi disks, thermometers, plankton tow nets, aquarium and veterinarian (marine or otherwise) medicines and supplies.
Medical supplies can really be anything. Believe it or not, they cannot even buy aspirin from the US! The sanctions and bans on travel and trade were increased to 243 under Trump and unfortunately maintained by Biden.
There is no US government preventing us from bringing material aid when we go to Cuba on April 26 for public conferences at the National Aquarium and the University of Havana on climate change and ocean plastic pollution.
In fact, there are large annual trips organized by IFCO/Pastors for Peace, as well as many religious, scientific and educational organizations that have relationships with Cuban entities.
Thanks for considering this request.
When our last marine delegation went in June 2019, the Cuban educators at the National Aquarium and the University of Havana Marine Studies Institute were so appreciative of these items—many of which were bought at a 99 cents store but inaccessible to them!
[xyz-ihs snippet=”Prepared-by-PK”]
Health & Sustainable Living
Why I’m Celebrating World Wildlife Day by Advocating for Animals
By Ella Magers

It’s World Wildlife Day today, a holiday created by the United Nations to celebrate and raise awareness of the world’s wild animals and plants! This day holds a special place in my heart since I know how vital wildlife has always been to keeping our planet healthy.
And there’s no doubt in my mind that observing wildlife enhances any travel experience. Sighting a group of rare penguins or being visited by an otter while paddleboarding are thrilled that no scenic landscape can top! National parks and wildlife preserves across the globe know that offering people the opportunity to witness gorgeous creatures in their natural habitats will always be a draw. In the era of ecotourism, travellers have more opportunities than ever before to see and even interact with wildlife … and now we’ve twisted that industry to the point that our compulsion to touch and feed beautiful animals is beginning to harm them.
Classic humanity, right? When we love something hard enough, admiring it from afar just won’t work. We need to be close to it, feel it, own it.
This has been the case for centuries, reaching all the way back to ancient Egypt and the very first zoo in the world, then to the menageries of France, and into the present day with the infamous Tiger King. As a lifelong animal lover and advocate (and multi-decade vegan), I first started pushing back against animals as entertainment when I was just 15 years old. As a high schooler, I started organizing and attending protests, leafleting, and tabling to educate the public about the lives that captive and trained wild animals faced. Ringling Bros. and Barnum & Bailey Circus and Sea World were two of the largest companies that exploited animals back then, keeping orcas, seals and sea lions, big cats, and elephants in tiny enclosures and forcing them to clown for human audiences.
Fast forward to the year 2017, and the tireless efforts of myself and other wildlife lovers paid off: Ringling Brothers shut down due to increasing public outrage at their animal-treatment policies. And in 2023, the circus is rumored to be reopening … this time without animal acts. Finally, they’ve heard the voice of reason and compassion!
Seaworld, unfortunately, continues to hold beautiful animals captive, and breed them. Majestic marine creatures including beluga whales, dolphins, orcas, and others still suffer for the sake of human entertainment. So, as part of my work as a spokesperson for vegan living and animal advocacy, I will continue spreading awareness and educating people about the horrific consequences for sea animals who are trapped and forced to perform. If you’re not aware of the conditions and policies of Seaworld, please consider watching “Blackfish,” a hard-hitting documentary that reveals the impact of captivity on sea creatures.
I get it: that may not sound like the most uplifting way to celebrate World Wildlife Day. (So feel free to watch the film in a day or two instead!) But if we don’t protect wild animals, eventually we’ll have none of them left to celebrate. So I hope you’ll join me in the rewarding work of advocating for wildlife conservation, habitat restoration, and animal rights. If you love watching herds of wild bison roam the American plains or families of sloths peek out from jungle foliage, if you travel because you adore the wonders of our natural world, please spend a moment on World Wildlife Day doing something to keep our planet’s majestic animals safe from human harm.
Be sure to follow Ella Magers on all platforms to stay up in the loop of all things Healthy. Her social is:
- Facebook: //www.facebook.com/sexyfitvegan
- Website: www.sexyfitvegan.com
- IG: https: //www.instagram.com/sexyfitvegan/

[xyz-ihs snippet=”Prepared-by-PK”]
Issue 82 - March 2022
CORALYFE & SEVENSEAS Partnered for Beach CleanUp in Krabi, January 2022
We would like to give a special THANK for Bellaby Bear for supporting SEVENSEAS monthly clean up in January 2022.
With the collaboration of CORALYFE, we picked up over 300 kilograms of litter at the beach in Krabi.
About Coralyfe
Over the past 5 years, a number of local organizations have been collaborating with the Hat Nopparat Thara National Park, acting on issues such as trash handling, anchor damage, mooring lines, marine organism censuses, reef restoration, etc. Unfortunately, due to the COVID-19 pandemic, many of these organizations were forced to interrupt their services, and many had to shut down completely.
As part of the former staff of one of these organizations, Coralyfe founders felt a personal responsibility to resume work on these important projects, aiming to restore the health of local coral reefs and to reverse the damage that countless years of unregulated tourism and human activity have caused.
[xyz-ihs snippet=”Prepared-by-PK”]
-
Voices10 hours ago
Mass Death of Magellanic Penguins Observed at Reserva Provincial Cabo Vírgenes
-
Book Suggestion5 days ago
Reefs of Time: What Fossils Reveal about Coral Survival
-
Featured6 days ago
Fish Art Contest Unveils Guy Harvey Shark Award
-
Featured6 days ago
SEVENSEAS Travel Magazine – No. 120 May 2025
-
Feature Destination4 days ago
Feature Destination: A Conservationist’s Reflection on Family, Biodiversity, and Restoration in Costa Rica
-
Art & Culture6 days ago
Wonder Soil Mopping Up Climate Change
-
News3 weeks ago
First North Atlantic Right Whale Sighting in The Bahamas
-
Ocean Literacy3 weeks ago
Coral Resilience in Our Ecosystem