Issue 78 - November 2021
Madagascar Whale Shark Tourism Valued at $1.5 Million Amid Calls for Stronger Protections
New Study Values Madagascar’s Whale Shark Tourism Industry at $1.5 Million Amid Calls to Improve Protection for This Endangered Species



- The three-month whale shark tourism season in Nosy Be (NW Madagascar) has been valued at $1.5 million USD
- Tourists who visit specifically to swim with whale sharks spend 55% more ($901,274) than ‘casual’ whale shark tourists ($581,239)
- Calls for sustainable tourism measures to protect whale sharks are overwhelmingly supported by operators and tourists
- 67.4% of tourists are more likely to choose a destination if whale sharks are protected
© MWSP © Stella Diamant © Simon J Pierce © Stella Diamant
A new study published in the journal Tourism in Marine Environments has valued the whale shark tourism industry in Madagascar’s Nosy Be for the first time, with the three-month season worth $1.5 million USD to the local economy.* The study has revealed the economic benefit that whale sharks provide as the region prepares for the return of tourists following COVID-19.

Stella Diamant, the project’s leader and research associate with the Marine Megafauna Foundation (MMF), as well as the founder of the Madagascar Whale Shark Project, said, “this study has confirmed the importance of sustainable whale shark tourism to Madagascar’s economy, particularly during its pandemic recovery. Considering the region’s international reputation as a whale shark hotspot, and the presence of an international airport, it’s likely that its shark tourism industry will grow considerably once international travel resumes.”
The study found that ‘dedicated’ whale shark divers – travelers who visited specifically to swim with whale sharks – spent six times as much as ‘casual’ whale shark tourists ($547 vs. $92 respectively). Despite making up just a fifth of respondents (20.5%), the expenditure of this group was worth 55% more overall ($901,274) than causal whale shark divers ($581,239).
Both tourists (93.4%) and operators (91.7%) overwhelmingly support formal protections for whale sharks in Madagascar.**
The majority (67.4%) of tourists stated they were more likely to choose a tourism destination if whale sharks were protected.
Despite being globally endangered, whale sharks are not formally protected in Malagasy waters and are threatened by fishery bycatch, collisions with vessels, and pollution. Tour operators overwhelmingly supported legal protection for whale sharks in Madagascar and highlighted the potential to introduce regulations to avoid overcrowding, as interest in swimming with the sharks grows internationally. Operators suggested levying fines or sanctions for anyone behaving irresponsibly around the sharks.
Dr. Jackie Ziegler from the University of Victoria in Canada and lead author of the study said, “it’s far more difficult to scale back activities compared to managing tourism sustainably from the start. Our work has shown clear support from both tourism operators, and the tourists themselves, to ensure that swimming with whale sharks in Madagascar is a world-class ecotourism experience.”
MMF Principal Scientist Dr. Simon Pierce added, “Madagascar is best-known now for its amazing land animals, such as lemurs and chameleons, but the marine wildlife is equally spectacular. It’s fantastic to see that Nosy Be tourism operators are committed to protecting these gentle giants as well as high-quality ecotourism.”
This study was led by the Madagascar Whale Shark Project in collaboration with the Marine Megafauna Foundation, University of Victoria, Marine Wildlife Conservation Society, and Florida International University. It was supported by MADA Megafauna, Aqua-Firma, Ocean Giants Trust, and the Vocatio Foundation.
Jackie Ziegler, Stella Diamant, Simon Pierce, Rhett Bennett, and Jeremy J. Kiszka (2021) Economic value and public perceptions of whale shark tourism in Nosy Be, Madagascar. Tourism in Marine Environments. https://doi.org/10.3727/154427321X16223819324721

About Marine Megafauna Foundation (MMF)
The Marine Megafauna Foundation (MMF) was created in 2009 to research, protect, and conserve the populations of threatened marine megafauna around the world. MMF’s headquarters are located in Tofo, Mozambique, where they operate as Associação Megafauna Marinha (AMM). ‘Megafauna’ are large marine species such as sharks, rays, and sea turtles. For further details, please see www.marinemegafaunafoundation.org or follow us on Twitter, Facebook, Instagram, and LinkedIn.
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Issue 78 - November 2021
SAWFISH NEWS: New Global Shark and Ray Assessment Underscores Threats to Sawfish by guest author Sonja Fordham, Shark Advocates International
By Tonya Wiley

The world’s sawfishes are rightfully once again in the global conservation spotlight as a new analysis published in the journal Current Biology highlights the mounting threats facing the world’s sharks, rays, and chimaeras (chondrichthyan fishes). The study finds that a third of these species are now threatened with extinction, due primarily to overfishing, and that depletion is most severe in tropical and subtropical regions.
The authors assessed nearly 1,200 shark, ray, and chimaera species against International Union for Conservation of Nature (IUCN) Red List criteria and found that 391 (32%) qualify as Critically Endangered, Endangered, or Vulnerable. Species classified in these three IUCN categories are considered threatened with extinction. This second global chondrichthyan assessment finds twice as many species threatened as the first such analysis in 2014. Chondrichthyans now rank second among vertebrates (after amphibians) in terms of extinction threat.
Extinction risk is shown to be greatest for large-bodied, warm-water, coastal elasmobranchs, such as sawfishes. More than three-quarters of tropical and subtropical chondrichthyans are threatened. Rays are the most imperiled of the three chondrichthyan fish groups, with 41% of species threatened, compared to 36% of sharks and 9% of chimaeras. The sawfishes remain among the top five most threatened chondrichthyan families, along with wedgefishes, giant guitarfishes, devil rays, and pelagic eagle rays.
Head Out of Water by Tonya Wiley Tagged swimming to credit Beau Yeiser Bowmouth GuitarShark Southern Mozambique
Overfishing is main risk for all of the 391 chondrichthyans classified as threatened. About one-third of these species are also imperiled by habitat degradation. Climate change currently affects about 10% of threatened chondrichthyans but is a rapidly emerging concern.
The authors review the importance of chondrichthyans to marine ecosystems and the species’ inherent vulnerability to overfishing (due to slow growth and relatively low numbers of offspring). In noting how overfishing has outpaced effective management, they flag governments’ poor overall performance in fulfilling conservation obligations under treaties such as the Convention on International Trade of Endangered Species and the Convention on Migratory Species. (Sawfishes received the highest level of protection under these two treaties many years ago but implementation of basic safeguards has been seriously lacking.)
The paper includes an urgent call for chondrichthyan conservation action, particularly limits on fishing. As a general rule, retention of Endangered and Critically Endangered species should be prohibited. Most chondrichthyans would benefit from programs to minimize incidental catch and associated mortality. Area closures to further restrict fishing and protect habitats can improve chances for recovery while rebuilt populations are best positioned to withstand climate change. Immediate remedies outlined in the paper that would help sawfish in particular include strict retention bans, protections for key habitats (such as mangroves), and full implementation of various international commitments to ban trade, pursue regional conservation initiatives for shared populations, etc.
Overfishing drives over one-third of all sharks and rays toward a global extinction crisis, is available online as an open access publication.

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Issue 78 - November 2021
SEVENSEAS Travel Magazine – November 2021 – Issue 78

Feature Destination
Madagascar Whale Shark Tourism Valued at $1.5 Million Amid Calls for Stronger Protections

A new study published in the journal Tourism in Marine Environments has valued the whale shark tourism industry in Madagascar’s Nosy Be for the first time, with the three-month season worth $1.5 million USD to the local economy.* The study has revealed the economic benefit that whale sharks provide as the region prepares for the return of tourists following COVID-19. Read more…
Feature Destination: The Best of Madagascar
We have selected for you a few emblems of Madagascar that make it so unique! Rich fauna and flora, breathtaking landscapes and idyllic beaches. Made by erosion, the Tsingy of Madagascar are fossilized shells’ formations. Admire them into fantastic landscapes, the immensity of the Tsingy remember us a forgotten era : the Jurassic. Read more…
The Archipelago of Nosy Be, Madagascar. A Postcard Landscape

Nosy Be is the main island of an archipelago of a dozen small islands. It is called the island of perfumes because of its scents of ylang ylang, sugar cane and spices. It is a land of dreams and adventure, and you can practice many activities there. You can also enjoy the heavenly beaches littering the coasts. Read more…
Conservation Photography with Jack & Karim
Under the Waves with Karim Iliya
A blue whale calf swimming through the cold Atlantic waters, its mother just out of frame. These are the largest animals that have ever lived, bigger than any dinosaur, reaching almost 30 meters (100 feet). Despite their size they feed on tiny animals called krill which grow to 5cm (2 inches). Read more…
Pufferfish Jack’s Underwater Photograph
Pufferfish are slow and clumsy swimmers because they need to combine all their fins (i.e., caudal, anal, pectoral and dorsal) to move. Although this means they can maneuver easily, it reduces their speed and makes them easy targets. Interestingly, the tail fin of pufferfish can thrust the fish forward at top speed when needed. Read more…
What’s In Our Newsroom
Conservation Groups Challenge Washington’s Artificial “Fix” to Southern Resident Killer Whale and Salmon Recovery
The conservation organizations Wild Fish Conservancy and The Conservation Angler filed suit against the Washington Department of Fish and Wildlife for its repeated refusal to follow state environmental laws when setting statewide hatchery policy, including when it recently embarked upon a massive expansion. Read more…
Federal Court Finds NOAA’s Harvest Mitigation Proposal Violated Endangered Species Act Protections for Wild Chinook and Southern Resident Killer Whales
Agroundbreaking new ruling from the federal court in Seattle is calling into question the continuation of decades of unsustainable commercial salmon harvest in Southeast Alaska, a decision that may lead to increased available prey for starving Southern Resident killer whales. Read more…
CABFishMan Consortium Releases New Review of Small-Scale Fisheries Monitoring Methods in The Northeast Atlantic
CABFishMan has released a comprehensive review of existing methods for data collection in Northeast Atlantic small-scale fisheries (SSF). Their review sheds light on how new tech can make data gathering more efficient and enable collaborative management. The findings of the review, which includes contributions. Read more…
Melting Greenland Ice Sheet, Sea Ice Formation, and the Flow of The Gulf Stream
Pummeled by rising sea levels, extreme weather events and increasing ocean acidity, headlines tell of climate change giving the ocean another punch. “A crucial system of ocean currents is faltering” or “A critical ocean system may be heading for collapse due to climate change” or “Climate crisis. Read more…
A Groundbreaking Survey of the World’s Reefs Reveals the Extent of the Coral Reef Crisis
After spending ten years assessing the state of coral reefs around the world, the Khaled bin Sultan Living Oceans Foundation has released a comprehensive report of their findings from the Global Reef Expedition. Read more…
New Report on Formosa Plastics Group Reveals Danger of Plastics Production
Formosa Plastics Group’s six-decade track record is riddled with environmental, health, safety, and labor violations, including devastating accidents and persistent pollution in multiple countries, according to a comprehensive new report released today. Read more…
11th Hour Racing Named Official Partner of the Transat Jacques Vabre

Building on 10 years of sponsorships focused on the power of sport to create change, 11th Hour Racing announced today its support of the 2021 Transat Jacques Vabre Normandie Le Havre as an official partner of the race. 1th Hour Racing will support a series of initiatives within the Race Village . Read more…
Wildfire Reforestation Innovator DroneSeed raises Series A Funding Round Led by Social Capital and Seven Seven Six

DroneSeed today announced it has raised $36 million in its Series A funding round. The round was led by Social Capital and Seven Seven Six, with participation from new and existing investors. Read more…
International Federation World Sailing Kick-Starts Reinstatement Bid for the Paralympic Games in Los Angeles 2028
World Sailing, the international federation for the sport of sailing recognized by the International Olympic Committee (IOC), today officially kick-started their campaign for sailing to be reinstated at the Paralympic Games in Los Angeles (USA) in 2028. Read more…
Regeneration: Ending the Climate Crisis in One Generation Reviewed by Liz Cunningham, Photographs by Ethan Daniels
As the UN Climate Change Conference in Glasgow (COP26) convenes this November, Paul Hawken’s new book Regeneration: Ending the Climate Crisis in One Generation provides a breath of fresh air, not just for the solutions it champions, but for Hawken’s insights into the mindset necessary for sustained action. Read more…
IFAW Statement on NOAA Ruling Regarding Gear Modifications to Atlantic Large Whale Take Reduction Plan

Danielle Kessler, US Country Director for the International Fund for Animal Welfare (IFAW), issued the following statement regarding the recent National Oceanic and Atmospheric Administration (NOAA) ruling modifying the Atlantic Large Whale Take Reduction plan which seeks to conserve and ultimately rebuild the population of Critically Endangered North Atlantic Right Whales. Read more…
Reef-World Launches Green Fins Environmental Best Practice for Underwater Photographers Poster

The Reef-World Foundation – the international coordinator of the UN Environment Programme’s Green Fins initiative – has launched the newly updated Green Fins Environmental Best Practice for Underwater Photographers poster with new guidelines. Read more…
New Global Shark and Ray Assessment Underscores Threats to Sawfish by guest author Sonja Fordham, Shark Advocates International

The world’s sawfishes are rightfully once again in the global conservation spotlight as a new analysis published in the journal Current Biology highlights the mounting threats facing the world’s sharks, rays, and chimaeras (chondrichthyan fishes). Read more…
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Since 2004, SEVENSEAS Media has fostered an informal and non-partisan platform to promote understanding of key issues and challenges while building partnerships across an increasingly diverse group of marine conservation professionals and students.
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Issue 78 - November 2021
Feature Destination: The Best of Madagascar
We have selected for you a few emblems of Madagascar that make it so unique! Rich fauna and flora, breathtaking landscapes and idyllic beaches.

THE TSINGY OF MADAGASCAR, A GEOLOGICAL CURIOSITY
Made by erosion, the Tsingy of Madagascar are fossilized shells’ formations. Admire them into fantastic landscapes, the immensity of the Tsingy remember us a forgotten era : the Jurassic.
Visible in several Madagascar’s regions, the Tsingy are wide areas of limestone and friable rocks made of fossilized shells. Million years ago, Madagascar was still attached to Africa’s continent…
Don’t forget to bring suitable clothes as there are deep cavities on the Tsingy ground, and the humidity level is very high there and the plants tend to go up to reach the light. In opposite, the top of the Tsingy is very dry and the temperature can reach very high levels.

You will find these rock formations in three main regions of Madagascar, especially the Melaky’s region, Diego Suarez’s and Diana’s one, the two first are registered as UNESCO World Heritage Site. Explore the Tsingy by your own means, or accompanied by a guide who will explain you in details all the formation process of the Tsingy.
THE LEMUR, AN EMBLEMATIC SPECIES OF MADAGASCAR

Lemurs are a monkey species endemic to Madagascar. You can only find the five families of this atypical monkey on the “Great Island.” They can be found in National Parks, natural reserves; or in their simplest habitat, the rainforest. Malagasy fauna will give a little magic to your excursions during a forest hike, your outings in the Great South; or your birdwatching tours.
Considered to be the monkey’s ancestor; you will only see the lemur in its natural habitat: Madagascar. Lemurs are very smart animals, some species like the Sifaka; are very comfortable with humans. It is normal for a lemur to lodge on your shoulders during your outings in the forest.
Nowadays, there are more than 100 species of lemurs. Each one can be found in Madagascar: either at the Tsimbazaza Zoo, in one of the numerous national parks, or in the wilderness. The places where they can be observed are innumerable and new species are still discovered today, such as the dwarf lemur of Ankarana.

The Famous Maki Catta
Recognizable by its black and white ring tail, maki catta is the most popular species of the lemur. It takes its name from its mewing and its purr, similar to the cat (from which it takes its name). The Maki Catta can be found in the tropical forests of the south of the island as well as in various national parks. Several places are suitable to observe, the most spectacular will be in the Isalo National Park, the private reserve of Berenty, or even in the Zombitse-Vohibasia National Park.
While you are on the island, you will have no trouble discovering lemurs in their natural habitat, particularly in National Parks since they are generally very noisy!
A guide will take you to the most visited spots, depending on the species you want to see. Some types of lemurs are very sociable and not very fierce, and you will not have difficulty approaching them.
However, don’t tease these animals to avoid scratches and bites. They are used to living in groups, and you will have more chances of meeting families (with their children), once it is night time.

AN UNFORGETTABLE MEETING WITH THE WHALES OF MADAGASCAR

Every year from June to September, the humpback whales migrate off the northeast coasts of Madagascar to mate and give birth. You will be able to go on board in small groups to observe these impressive marine mammals arriving by hundreds.
It’s from June onwards that you will observe the majestic ballet of humpback whales. After thousands of kilometers , they arrive in the Madagascar’s hot tropical waters for the mating season. You will be able to attend the incredible mating dances of males for their females: jumps, strikes of fins, rises out of water,… And if you are lucky, perhaps you will attend the moving birth of a calf, and his first life lesson with his mother. A unique experience awaits you !
Get on board to live an incredible experience : swimming with the mythical whale shark.
Completely harmless, just put on your mask, palm and snorkel, and find yourself in the company of this mastodont that can reach up to 15 meters long. Sensation guaranteed !
It is a unique and accessible experience. Even if you are not a great swimmer, the settings in the water are adapted to each. But if you rather like, you can also simply watch them from the boat, this will remain an unforgettable memory. Whale watching is carried out in a supervised context. The CétaMada association has thus created a charter of good behavior for the responsible and respectful observation of the marine mammals in Madagascar. In this way, be assured to live this unique experience in the utmost respect of the local fauna.

THE BAOBAB, A MALAGASY TREE

Real emblem of Malagasy flora, the baobab is a majestic and sacred tree that counts eight species. Six of them only grow in Madagascar. The baobab alley contains the most specimens in the world, so you will realize their impressive size and admire some trunks naturally intertwined (baobab in love).
“Sanctuary of nature” and “ecological jewel”, are the adjectives that qualify the natural wealth of Madagascar. The baobab, also called “reniala” (“mother of the forest”) in Malagasy, is a 100% secular Malagasy tree.
There are eight species on earth and six of them are endemic to the island. The baobab constitutes an important reserve of water which allows it to tolerate extreme climatic conditions.
Because of its trunk filled with water, the baobab is also called “bottle tree”.
The Baobab Alley
- At 19 kms from Morondava, admire the unique forest of baobab trees in the world.
- This set of a dozen trees presents a landscape of a rare elegance.
- Most of these baobabs are more than 800 years old, a legacy of the dense forests that have flourished on the island a long time ago.
- You can admire some of the most beautiful specimens in a wonderful scenery.
To learn more click here.


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