Program Communications Manager

The Program Communications Manager will assess the success of marketing and outreach efforts using data-driven analysis and refine approaches accordingly. This position is new and requires the ability to work independently as well as within a team environment; strong organizational skills to manage multiple projects simultaneously; and proficiency in building effective working relationships with both internal and external stakeholders.

Responsibilities

• Plan, execute, and manage campaigns using high-quality, engaging content to market GreenWave’s existing resources and new program offerings adapted to a variety of channels, including social media, website, email newsletters, presentations, and printed materials
• Build and maintain program editorial calendar, coordinating with program staff to ensure timely and relevant content publication
• Leverage SEO and digital advertising to increase the visibility and engagement of GreenWave’s program offerings among new and existing audiences
• Project manage the development of program presentations for GreenWave trainings and external conferences
• Manage outreach list segmentation to ensure the right programming and resources are reaching the appropriate audiences
• Support the planning and execution of external-facing online programming
• Work closely with program staff to understand the specifics of each program, ensuring accurate and compelling communication of program impacts and outcomes to external audiences
• Research industry trends to understand audience needs and identify potential partners, conferences, publications, and other opportunities to develop pitches, promote program offerings, and generate leads for program activities
• Develop and maintain an internal research database for scientific articles, reports, and other materials referenced by GreenWave staff
• Manage and maintain program-related website content
• Develop pitches and press releases for media outlets that further Programmatic goals

Desired Skills

• A minimum of 5+ years of professional experience working in a related role with at least 2 years of experience leading a marketing or communications strategy
• Exceptional written and verbal communication skills with strong attention to detail
• Proven organizational and problem-solving skills and the ability to work with minimum supervision, exercise good judgment, and take initiative
• Comfortable coordinating multiple deadlines and managing shifting priorities
• Ability to work as a gracious and supportive team player
• Experience with or willingness to learn our tech stack, including Slack, Salesforce, Mailchimp, Google Ads, Google Suite, Hootsuite, Adobe, Zoom, Squarespace, Canva, and major social media platforms
• Graphic design experience and a strong aesthetic eye are a plus