Brand Manager

ABOUT OCEAN CONSERVANCY

Ocean Conservancy works to protect the ocean from today’s greatest global challenges. Together with its partners, it creates evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it.

POSITION SUMMARY

Ocean Conservancy seeks a dynamic and creative Brand Manager to oversee and elevate their brand across all platforms and departments. In this pivotal role, the Brand Manager will maintain brand consistency, collaborate with cross-functional teams to develop compelling content, and drive engagement to advance Ocean Conservancy’s mission and expand the organization’s reach.

The ideal candidate is a collaborative team member with a strong background in brand management and digital marketing.

Reporting to the Vice President, Brand and Marketing, the Brand Manager will serve as a member of the Strategic Communications team and will have the following primary responsibilities:

Protect Where We Play Initiative (40%)

• Leads and manages the sports and entertainment marketing campaign, Protect Where We Play, ensuring alignment with overall brand objectives.
• Develops and executes communication strategies in collaboration with the VP, Brand and Marketing to effectively engage target audiences.
• Partners with external vendors and the internal Communications team to maximize public exposure and awareness.
• Serves as the primary point of contact for sports and entertainment firms, athletes, entertainers, corporate partners, and Ocean Conservancy’s Development team to drive campaign success.
• Creates and oversees marketing plans for key tentpole events, ensuring impactful execution.

Cross-Departmental Brand Management (25%)

• Collaborates with all departments to ensure consistent brand messaging and visual identity across externally facing materials.
• Establishes, maintains, and implements comprehensive brand guidelines across the organization.
• Partners with external vendors to create collateral that aligns with the organization’s creative brand and voice for all organizational needs.
• Serves as a brand ambassador, training and guiding staff on brand standards and best practices.
• Works with staff to apply brand positioning for email, social, website, video, ads, and other digital channels.
• Proactively champions and safeguards the brand, ensuring alignment with organizational values and objectives.

Brand Strategy & Analytics (15%)

• Develops and executes successful brand strategies based on comprehensive market research and data analysis.
• Stays informed on digital marketing trends and best practices to enhance brand engagement.
• Utilizes performance tracking tools to evaluate key metrics and return on investment for brand initiatives.
• Manages brand budgets, forecasts trends, and makes informed, data-driven decisions to optimize brand initiatives.

Cross-Functional Collaboration (20%)

• Drives brand campaigns by partnering closely with cross-functional teams, including Programs, Marketing, Communications, Digital, Creative, and Legal.
• Communicates brand positioning and strategic initiatives effectively to internal and external stakeholders.
• Builds and sustains strong relationships with company leadership and key partners.
• Performs additional duties as needed to support brand management and cross-functional collaboration.

REQUIRED SKILLS/QUALIFICATIONS/EDUCATION / EXPERIENCE
The ideal candidate will possess many of the experiences and qualifications described below but need not possess them all for consideration:

• 5+ years of experience in brand management, including assistant brand manager roles.
• Proven track record in successfully leading brand initiatives and managing brand communication.
• Exceptional project management, analytical, and problem-solving skills.
• Excellent communication and interpersonal skills, with a strong command of the English language.
• Deep passion for ocean conservation and environmental issues.
• Ability to approach marketing with a global brand perspective to support expansion and growth initiatives.
• Strong storytelling and strategic planning capabilities, with the ability to create compelling narratives.
• Creative thinker with the capability to collaborate effectively across functions.
• Skilled in data-driven decision-making and audience growth strategy development.
• Collaborative team player with an innovative and solutions-oriented mindset.

TRAVEL

Approximately 20% of your time will be spent traveling.

BENEFITS AND COMPENSATION

The salary range for this position is $72,035 – $105,878 annually, with an anticipated starting salary dependent upon the hired candidate’s location, qualifications, background, and experience. In addition, Ocean Conservancy offers a comprehensive benefits package to include:

• Health, Dental, and Vision Insurance for employees, spouses (both same sex and opposite sex), domestic partner, and dependent children (effective day 1 of employment)
• Short- and Long-Term Disability (free for employee)
• Basic Life Insurance (free for employee)
• Healthcare and/or Dependent Care Reimbursement Account
• Retirement Planning – 100% vested upon hire; can begin contributing at hire. After one year, Ocean Conservancy will open a 401(a) account for you and will contribute 6% of your monthly salary whether you participate in the 403(b) or not.
• 15 paid vacation days, 11 holidays, 12 sick days, and two personal days

See the full list of benefits at: Ocean Conservancy Benefits

HOW TO APPLY

Bonsai Leadership Group has been exclusively retained for this search. For consideration, submit your resume and a cover letter outlining your qualifications and interest by applying here. Candidates will be evaluated on a rolling basis. If you are a person with a disability and need help applying, please contact us at careers@bonsaileadershipgroup.com.

Ocean Conservancy encourages applicants with a diverse level and range of relevant skills and experiences to apply. A 100% match is not required. Ocean Conservancy wants to support employees’ career growth, and in return, its employees help it grow into a stronger, more inclusive institution. All applications, nominations, inquiries, and discussions will be considered strictly confidential.

HYBRID WORK ENVIRONMENT

Ocean Conservancy embraces a hybrid work environment, which allows our staff the flexibility to work virtually and in-person while building strong connections across the institution.

Equal Opportunity Employer

Ocean Conservancy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We encourage applicants who have a diverse level and range of relevant skills and experiences to apply. A 100% match is not required. We want to support employees’ career growth and in return, our employees help Ocean Conservancy grow into a stronger, more inclusive organization.

If you are a person with a disability and need help applying, please contact us at jobs@oceanconservancy.org.