Jenny didn’t set out with a plan to make the ocean her career, but her passion for the sea and environmental protection led her to the diving world. Today, as Social Media Manager at Scuba Schools International (SSI), she has become a driving force behind SSI’s mission to create eco-conscious divers and promote sustainable diving practices worldwide. Jenny has helped establish SSI as a leader in conservation-minded diving, amplifying the organization’s commitment to protecting underwater ecosystems across a global community of divers.
Focused on inspiring both new divers and seasoned dive professionals, Jenny is all about communicating the importance of SSI’s conservation programs, like the Blue Oceans initiative, which shares best practices for the eco-conscious diver. It also taps into incredible conservation projects happening and how SSI is participating and getting involved. Her creative vision has brought SSI’s social platforms and the SSI blog to life through content that showcases the importance of protecting fragile marine habitats and what a diver’s role is in protecting them. She leverages the SSI blog to share stories of ocean conservation from every corner of the globe, with a heavy focus on highlighting teams and individuals who are on the frontlines of climate change. One of her standout projects, the SSI Global Ambassador Program, highlights the journeys of nine influential divers from around the world who embody SSI’s conservation values, inspiring others to dive responsibly and with purpose.
Through her work, Jenny, alongside the entire marketing team, champions SSI’s mission of caring for both people and the planet. Together, they’re shaping a community of divers who view conservation as an essential part of the dive experience—an ethic that becomes even more significant when divers witness firsthand the unique underwater world that few get to explore. Jenny’s contributions have played a major role in establishing SSI as a leader in responsible diving, promoting a culture that respects and protects our oceans. This approach has positioned SSI as a forward-thinking force in environmental stewardship, inspiring divers to protect marine environments for generations to come.
