IUCN’s Global Ocean Director underscored the need for sustainable financing in marine conservation, reinforcing Green Fins’ role in protecting Indonesia’s marine ecosystems
BALI, Indonesia – IUCN (International Union for Conservation of Nature) Global Ocean Director, Minna Epps, has spotlighted Green Fins Indonesia along with a call for stronger business models that sustain marine conservation. Speaking at the inaugural session of Bali Ocean Days 2025 held on 7-8 February, Epps emphasised the need for sustainable financing to support and scale marine conservation initiatives such as Green Fins.
Activities earlier in the week with the Coral Triangle Center in Sanur and Ceningan Divers in the Nusa Penida Marine Protected Area shaped the IUCN Ocean Director’s message at the conference and showcase, aligning with the theme of the blue economy and impact finance to sustain marine ecosystems.
“Tourism has such a big impact on marine biodiversity, and we need it to adhere to a certain code of conduct,” Epps said. “That is why through our funding facilities, we worked with The Reef-World Foundation advancing Green Fins so dive operators can become certified with standards. But this kind of initiative has been around for a long time and it’s also a tool used to improve [MPA management], but it needs to come with a business model. I also believe in market-based instruments to evolve this programme.”
IUCN’s visit is part of their Blue Natural Capital Financing Facility (BNCFF), which supports at least 21 projects around the world, building the business case for investing in the future of our ocean.
In Indonesia, the project supported by IUCN was developed in partnership with The Reef-World Foundation, the Coordinating Body on the Seas of East Asia (COBSEA) and the Coral Triangle Center, which serves as the local implementing organisation for Green Fins. The initiative engages marine tourism businesses through voluntary sustainability certification based on the only internationally recognised environmental standards for diving and snorkelling operations. Green Fins’ activities aim to reduce negative environmental impacts associated with marine tourism activities as well as improve the management of marine protected areas.
IUCN’s promotion of Green Fins in Bali Ocean Days signals the need for greater private sector engagement in marine conservation across Indonesia and beyond.
Investors, donors, marine tourism operators and stakeholders looking to support scalable marine conservation solutions are encouraged to explore opportunities with The Reef-World Foundation, the international coordinator of the Green Fins initiative. To learn more about sustainable marine tourism and how to get involved, visit www.reef-world.org.
About Reef-World
The Reef-World Foundation is a registered UK charity which delivers practical solutions for marine conservation around the world. The charity promotes the wise use of natural resources – particularly coral reefs and related ecosystems – for the benefit of local communities, visitors and future generations. It is dedicated to supporting, inspiring and empowering governments, businesses, communities and individuals around the world to act in conserving and sustainably developing coastal resources.
Reef-World leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. As such, the charity provides low-cost and practical solutions to local and industry-wide environmental challenges associated with the marine tourism industry. It provides education and capacity-building assistance to empower environmental champions (within the diving industry, local communities, authorities and governments) to implement proven coastal resource management approaches.
Please visit www.reef-world.org to learn more or follow us on Facebook, Instagram and X.
About Green Fins
Green Fins is a proven conservation management approach – spearheaded by The Reef-World Foundation in partnership with the UN Environment Programme – which leads to a measurable reduction in the negative environmental impacts associated with the marine tourism industry. The initiative aims to protect and conserve coral reefs through environmentally friendly guidelines that promote a sustainable diving and snorkelling tourism industry. It provides the only internationally recognised environmental standards for the diving and snorkelling industry and has a robust assessment system to measure compliance.
Green Fins encourages and empowers members of the diving industry to act to reduce the pressures on coral reefs by offering dive and snorkel companies practical, low-cost alternatives to harmful practices – such as anchoring, fish feeding and chemical pollution – as well as providing strategic training, support and resources. By reducing the local direct and indirect pressures tourism puts on coral reefs, it helps make corals healthier and more resilient to other stresses such as the effects of climate change. Look for the Green Fins logo when booking your next dive trip.
Please visit www.greenfins.net to learn more or follow the initiative on Facebook, Instagram and X.