Photo Banner Credit: Sebastián Losada
SEVENSEAS Media is proud to announce the launch of a new campaign to end shark fin consumption in Thailand. Despite global awareness of the devastating impact of shark finning on marine ecosystems, the practice continues, driven by outdated traditions and misconceptions about status. Our campaign is dedicated to educating and empowering the younger generation to take charge of changing these harmful habits.
Why This Campaign Matters
Shark finning is a brutal practice that has driven many shark species to the brink of extinction. Globally, shark populations have declined by over 70% in the last 50 years, with some species facing imminent extinction. In Thailand, shark fin consumption is mistakenly believed to be on the decline. However, the reality is that shark fins are still widely available, especially in urban centers like Bangkok, Phuket, and Pattaya, where they are sold to both tourists and the older generation.
Shark Fin: An Outdated Status Symbol
For decades, shark fin soup has been associated with wealth and celebration. However, this status symbol is based on an ecologically destructive practice and is increasingly frowned upon. Younger generations in Thailand are more aware of environmental issues and reject shark fin consumption, but more needs to be done to shift societal norms. Our campaign aims to debunk the myth that shark fin is a necessary part of Thai-Chinese culture, emphasizing instead the wealthy culinary heritage that Thailand should be proud of.
The Global Context
Globally, shark fin consumption has declined, particularly in China, where public awareness campaigns have significantly reduced demand. However, Thailand remains a significant player in the shark fin trade as a consumer and a hub for re-exporting shark fins to other countries. Without continued vigilance, there is a risk that consumption could rise again, mainly if the practice is seen as less controversial.
Focus on Youth and Generational Change
Our campaign will primarily target the younger generation, who are more connected, environmentally conscious, and likely to influence change within their families. We can create a ripple effect that will reach even the most entrenched traditionalists by empowering young people with the knowledge and tools to speak out against shark fin consumption. If we remain vigilant and persistent, we could see a generational shift away from shark fin consumption within the next two decades.
Challenges and Solutions
While our goal is to nearly phase out local shark fin consumption in Thailand within the next 10-15 years, driven by the natural decline in the older generation that traditionally consumes shark fin and the growing awareness among younger Thais, significant challenges remain. The younger population is increasingly rejecting shark fin due to their environmental consciousness, and as this trend continues, local demand is expected to drop significantly. However, the problem still needs to be solved.
Bangkok remains a significant processing center and trading hub for shark fin, not just within Thailand but also for export to other countries. Even as local consumption declines, the trade and processing of shark fins could continue to thrive, fueled by demand from different markets. This perpetuates the destructive practice and undermines efforts to protect global shark populations.
The key to overcoming this challenge is raising awareness across all demographics and building a strong national pride in Thailand’s marine heritage. As local demand decreases and public education increases, social pressure can become a powerful tool to push for legislative changes. By fostering a sense of responsibility and pride among Thais—where they do not want their country associated with the destruction of the oceans—there is hope that the nation will not only phase out local consumption but also take decisive action to limit or ultimately end the shark fin trade altogether.
Our vision is for Thailand to be known not as a hub for the destruction of sharks but as a leader in ocean conservation. Thais should feel a sense of pride in their seas and their role in protecting marine life, including sharks. By transforming social attitudes and enacting strong legislation, Thailand can stand against shark finning and become a beacon of hope for preserving the world’s oceans.
SEVENSEAS Media is committed to making a lasting impact on shark conservation in Thailand, but we cannot do it alone. We call on all Thais, young and old, to join us in this fight against an outdated and harmful practice. Together, we can ensure that future generations inherit a world where sharks thrive, and the ocean’s balance is restored.
This piece was prepared online by Panuruji Kenta, Publisher, SEVENSEAS Media